LEADER 04999nam 2200649Ia 450 001 9910457703103321 005 20200520144314.0 010 $a1-283-33277-9 010 $a9786613332776 010 $a1-118-18473-4 035 $a(CKB)2550000000064812 035 $a(EBL)817522 035 $a(OCoLC)769189223 035 $a(SSID)ssj0000534295 035 $a(PQKBManifestationID)11331201 035 $a(PQKBTitleCode)TC0000534295 035 $a(PQKBWorkID)10510330 035 $a(PQKB)11111682 035 $a(MiAaPQ)EBC817522 035 $a(Au-PeEL)EBL817522 035 $a(CaPaEBR)ebr10510514 035 $a(CaONFJC)MIL333277 035 $a(EXLCZ)992550000000064812 100 $a20110923d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBanding together for a cause$b[electronic resource] $eproven strategies for revenue and awareness generation /$fRachel Armbruster 210 $aHoboken, NJ $cWiley$dc2012 215 $a1 online resource (256 p.) 300 $aIncludes index. 311 $a1-118-09736-X 327 $aBanding Together for a Cause; Preface; Acknowledgments; Chapter 1: The Importance of Time in Moving Your Mission Forward; Are Your Policies Flexible?; Embracing Growth through Experience; Generating Big Ideas; Recognizing Your Time as a Valuable Resource; Knowing Yourself and Your Constituents; Prioritizing Your Time; Respecting Other People's Time; Chapter 2: Reflecting the Essence and Spirit of Your Organization through Branding; Finding the Perfect Name; Refining the Brand; Being Authentic and the Long-Term Value of Your Brand; Keeping It Simple; Positioning Your Brand as an Authority 327 $aRecognizing and Allowing EvolutionBuilding and Maintaining Brand Ownership; Knowing Your Audience; Marketing without a Budget; Chapter 3: The Right Partnerships; Relying on Others; Being Selective; Pinpointing Where Real Engagement Happens; Learning from Conflicts; Building Strong Connections; Being Genuine by Showing Your True Self; Engaging and Equipping Champions; Welcoming Variety; The Science of Selection; Leveraging Organizational Structure and Interactions; Fostering Evolution; Chapter 4: Pinpointing Experts and Utilizing Their Strengths; Leveraging Your Partners 327 $aGaining Expertise in MerchandiseLeveraging Your Leadership; Combining the Right People; Documenting Your Journey; Finding and Giving Feedback, and Knowing What to Filter; Chapter 5: The Role of Strategic Planning in Your Mission's Success; Making Time to Plan; The Planning Process; Gearing Up for the Planning Process; Determining the Appropriate Planning Process for Your Organization; Creating a Roadmap: You Are Here; Identifying Key Drivers; Tools for Finding Out "Why"; No Department (or Colleague) Left Behind; Pinpointing the Decision Points 327 $aDon't Stop (Especially When Things Are Going Well)Chapter 6: Assembling the Perfect Team; Board of Directors; A Leader of Leaders; Recognizing Red Flags; Maintaining a Dialogue; Chapter 7: Strategies for Integrating and Mobilizing; On Integrating: A Few Lessons Learned; On Mobilizing: A Few Lessons Learned; Chapter 8: Creating Feedback Mechanisms; Opportunities for Feedback; Using Metrics; Knowing Your Priorities; Social Media, Loyalty, and Growth; Chapter 9: What It Takes to Be a Visionary; Sharing Your Story; Communicating Your Vision; Listening To and Filtering Input; Are You a Visionary? 327 $aEpilogue Living the DreamExercises and Notes; Partnership Self-Test; Conversation Starters for Partnerships and Various Interactions; Getting Ready for Success!; Creating Experiences that Become Meaningful Moments; Resources; About the Author; Index 330 $aExperience the yellow wristband campaign from the beginning and learn how to position your nonprofit for successPassionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking.Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behi 606 $aNonprofit organizations$xManagement 606 $aSocial responsibility of business 606 $aStrategic alliances (Business) 608 $aElectronic books. 615 0$aNonprofit organizations$xManagement. 615 0$aSocial responsibility of business. 615 0$aStrategic alliances (Business) 676 $a658.4/012 676 $a658.4012 700 $aArmbruster$b Rachel$f1975-$0917461 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457703103321 996 $aBanding together for a cause$92057102 997 $aUNINA