LEADER 03710nam 22006852 450 001 9910457587703321 005 20151005020622.0 010 $a1-107-16470-2 010 $a1-280-56762-7 010 $a0-511-79104-6 010 $a0-511-22564-4 010 $a0-511-22433-8 010 $a0-511-22621-7 010 $a0-511-31714-X 010 $a0-511-22500-8 035 $a(CKB)1000000000352577 035 $a(EBL)268231 035 $a(OCoLC)171139439 035 $a(SSID)ssj0000174605 035 $a(PQKBManifestationID)11182330 035 $a(PQKBTitleCode)TC0000174605 035 $a(PQKBWorkID)10188314 035 $a(PQKB)10285809 035 $a(UkCbUP)CR9780511791048 035 $a(MiAaPQ)EBC268231 035 $a(Au-PeEL)EBL268231 035 $a(CaPaEBR)ebr10137596 035 $a(CaONFJC)MIL56762 035 $a(OCoLC)780946255 035 $a(EXLCZ)991000000000352577 100 $a20141103d2006|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHow voters decide $einformation processing during election campaigns /$fRichard R. Lau, David P. Redlawsk$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2006. 215 $a1 online resource (xvii, 344 pages) $cdigital, PDF file(s) 225 1 $aCambridge studies in public opinion and political psychology 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a0-521-61306-X 311 $a0-521-84859-8 320 $aIncludes bibliographical references (p. 313-333) and index. 327 $aIntroduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter. 330 $aThis book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences. 410 0$aCambridge studies in public opinion and political psychology. 606 $aVoting research$zUnited States 606 $aElections$zUnited States 615 0$aVoting research 615 0$aElections 676 $a324.973 700 $aLau$b Richard R.$0625358 702 $aRedlawsk$b David P. 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910457587703321 996 $aHow voters decide$91097055 997 $aUNINA