LEADER 01838oam 2200589I 450 001 9910458337503321 005 20170821193938.0 010 $a1-138-41032-2 010 $a1-315-83127-9 010 $a1-317-85538-8 024 7 $a10.4324/9781315831275 035 $a(CKB)2550000001300963 035 $a(EBL)1689017 035 $a(SSID)ssj0001193977 035 $a(PQKBManifestationID)12448039 035 $a(PQKBTitleCode)TC0001193977 035 $a(PQKBWorkID)11147922 035 $a(PQKB)11143380 035 $a(MiAaPQ)EBC1689017 035 $a(OCoLC)880565719 035 $a(EXLCZ)992550000001300963 100 $a20130331d1993 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aFemale adolescent development /$fedited by Max Sugar 205 $aSecond edition. 210 1$aNew York :$cBrunner/Mazel,$d1993. 215 $a1 online resource (256 p.) 300 $aDescription based upon print version of record. 311 $a0-87630-715-2 311 $a1-306-78637-1 320 $aIncludes bibliographical references at the end of each chapters and indexes. 327 $aPart I. Biological issues -- Part II. Psychodynamics -- Part III. Psychsocial issues. 330 $aFirst published in 1993. Routledge is an imprint of Taylor & Francis, an informa company. 606 $aAdolescent psychology 606 $aWomen$xPsychology 608 $aElectronic books. 615 0$aAdolescent psychology. 615 0$aWomen$xPsychology. 676 $a305.23/55 676 $a305.2355 701 $aSugar$b Max$f1925-$0971234 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910458337503321 996 $aFemale adolescent development$92207732 997 $aUNINA LEADER 03906oam 2200721I 450 001 9910457542603321 005 20191030193358.0 010 $a1-136-03473-0 010 $a1-136-03474-9 010 $a1-280-63081-7 010 $a9786610630813 010 $a0-08-046043-7 024 7 $a10.4324/9780080460437 035 $a(CKB)1000000000362536 035 $a(EBL)270254 035 $a(OCoLC)476002726 035 $a(SSID)ssj0000114398 035 $a(PQKBManifestationID)11139082 035 $a(PQKBTitleCode)TC0000114398 035 $a(PQKBWorkID)10102127 035 $a(PQKB)11426496 035 $a(MiAaPQ)EBC270254 035 $a(WaSeSS)IndRDA00115632 035 $a(CaSebORM)9780240807539 035 $a(Au-PeEL)EBL270254 035 $a(CaPaEBR)ebr10138411 035 $a(CaONFJC)MIL63081 035 $a(OCoLC)900231956 035 $a(EXLCZ)991000000000362536 100 $a20180706d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBranding TV $eprinciples and practices /$fby Walter McDowell and Alan Batten 205 $a[2nd ed.]. 210 1$aBurlington, Mass. :$cFocal Press, an imprint of Elsevier,$d2005. 215 $a1 online resource (170 p.) 300 $aPrevious ed.: Washington, D.C.: National Association of Broadcasters. 1999. 311 $a1-138-14267-0 311 $a0-240-80753-7 320 $aIncludes bibliographical references (p. 143) and index. 327 $aCover; Branding TV: Principles and Practices; Copyright; Contents; Introduction to Second Edition; About the Authors; PART I The Principles of Branding TV; CHAPTER 1 Competition Changes Everything; CHAPTER 2 Branding is Just a Fancy Name for Promotion, Right?; CHAPTER 3 Branding and the Marketing Mix; CHAPTER 4 Why People Like Brands; CHAPTER 5 Sales Promotion as Branding; CHAPTER 6 Say What You Mean, Mean What You Say: The Jargon of Brand Management; CHAPTER 7 TV Brand Equity: Why Brand Equity Is a Good Thing for TV; CHAPTER 8 Learning from Radio; CHAPTER 9 Building TV Brand Equity 327 $aCHAPTER 10 Measuring TV Brand EquityPART II The Practice of Branding TV; CHAPTER 11 Who's in Charge of the Execution?; CHAPTER 12 First, You Need A Plan; CHAPTER 13 What to Brand: Setting Priorities; CHAPTER 14 Using On-Air Media for Branding; CHAPTER 15 Effective Use of Advertising Media; CHAPTER 16 Public Relations and Contests as Branding Tools; CHAPTER 17 The TV Station: WFXX; CHAPTER 18 Dealing with the Digital World; CHAPTER 19 Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20 The Future: Limitless Choice and the Future of TV Branding; APPENDIX A: Recommended Reading 327 $aAPPENDIX B: Basic Training: How To Read A Rating BookSubject Index 330 $aIn an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals 606 $aTelevision broadcasting 606 $aBrand name products 608 $aElectronic books. 615 0$aTelevision broadcasting. 615 0$aBrand name products. 676 $a384.551 700 $aMcDowell$b Walter.$0920761 701 $aBatten$b Alan$0920762 712 02$aNational Association of Broadcasters. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457542603321 996 $aBranding TV$92065248 997 $aUNINA