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010   $a9786611012755
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100   $a20180706d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aRadio $ethe book : [for creative, professional programming] /$fSteve Warren
205   $a4th ed.
210  1$aAmsterdam ;$aBoston :$cFocal Press,$d2005.
215   $a1 online resource (241 p.)
300   $aIncludes index.
311   $a1-138-17425-4 
311   $a0-240-80696-4 
327   $aCover; RADIO: The Book; Copyright; CONTENTS; PREFACE; ABOUT THE AUTHOR; 1 THE LISTENERS; IN TOUCH WITH THEM; LISTENERS AS A RESOURCE; SO HERE'S WHAT I'M GETTING AT; 2 BASIC RADIO REALITIES; GETTING STARTED; SALES; TECHNOLOGY; RADIO IS A SECONDARY MEDIUM; A FEW RULES AND REGULATIONS; 3 RADIO AS A CAREER; CAN RADIO REALLY BE A CAREER?; Be Flexible; Have a Passion for Radio; Drop-Ins; Career Part-Timers; Radio Schools; College; SO YOU WANT A JOB IN RADIO? SHOW ME WHAT YOU'VE GOT; THE AIR CHECK; Always Have a Current Air Check; The Air Check Should Be a Composite; Don't Overedit
327   $a10 to 15 Seconds of Each SongMake Music Segues Smooth; Short Breaks First; Ideal Length: 7 to 10 Minutes; Commercials/Production on Another Track; THE RE?SUME?; One Page; Keep It Current; Neatness Counts; Alternate Contact; Group Similar Items; Avoid Nonindustry References; School and Study; Guarantee Delivery; No Form Letter; Follow-Up; A Secret; A Word to Management and Owners; NEGOTIATING; Nonpersonality Stations; Personality Stations; Personal Interview; Versatility vs Specialization; Know the Difference; GETTING OUT OF A JOB: NEGOTIATING; BEING AN ON-THE-AIR PROGRAM DIRECTOR
327   $aTHE ANNOUNCER: MESSENGER OR MESSIAH4 THE MUSIC AND THE TALK; FORMATS; Music Formats; Nonmusic Formats; FINDING A FORMAT NICHE; CHANGING FORMAT; MUSIC ROTATIONS; Pyramid; Rectangle; ROTATION CYCLES; Segment of Time Cycles; MUSIC TEMPO; THE GREAT MUSIC SHIFT; DAYPARTS AND DAYPARTING; VIRTUAL PROGRAMMING; ABOUT COMMERCIALS; PUBLIC SERVICE ANNOUNCEMENTS; 5 RESEARCH; MARKET AND MUSIC RESEARCH; Read This; Now, Read It Again; RESEARCH CAN GIVE YOU RESULTS ONLY FOR MATERIAL YOU DECIDE TO TEST; HOW TO USE RESEARCH; WHAT ROLE SHOULD RESEARCH PLAY?; WHAT OTHER INTERESTS DO RESEARCH COMPANIES HAVE?
327   $aALL ABOUT THE RADIO RATINGSCume; Average Quarter Hours (AQH); Time Spent Listening (STL); The Arbitron Portable People Meter (PPM); Other Ratings Data; Summary; Other Ratings History; RATINGS SECRETS AND STRATEGY; HEY LISTENERS! ALL ABOARD!; WHEN THE RATINGS BOOK ARRIVES; Cume; Share; Rating; OTHER THINGS TO WATCH FOR; ABOUT ROLLING AVERAGES; DIARY KEEPING; WORKING WITH A CONSULTANT; 6 BRANDING AND MARKETING; THE STATION IDENTITY; The Fun Radio Station; News and Information Identity; Contest Image; Public Service Image; Negative Identity; Other Identities; STATION RESOURCES
327   $aADVERTISING: PRINTADVERTISING: TELEVISION; The TV SPOT; The TV Schedule; ADVERTISING: OUTDOOR; ADVERTISING: DIRECT MAIL; ADVERTISING: GUERRILLA; 7 PROMOTIONS; PROMOTIONS DESIGNED AROUND THE LISTENERS; HOW TO PROMOTE A RADIO STATION WITH SOMEONE ELSE'S MONEY; TIME TARGETS; WHAT PAYS THE BILLS?; LINER CARDS; HOW TO PROMOTE A RADIO STATION (WITHOUT MONEY)!; MY FAVORITE PROMOTIONS; 8 THE STATION'S PERSONNEL; MEETINGS; STUDIO MANNERS; TITLES; STATION RESOURCES; TAKE A BREAK; VACATION POLICIES; HEALTH TIPS; 9 OTHER RADIO MEDIA; SYNDICATED PROGRAMMING; SATELLITE RADIO
327   $aTHE INTERNET AND INTERNET RADIO
330   $aAs entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant  Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this ""cheat-sheet"" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting
606   $aRadio broadcasting
608   $aElectronic books.
615  0$aRadio broadcasting.
676   $a384.54
700   $aWarren$b Steve$f1945-,$0896645
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457501903321
996   $aRadio$92003214
997   $aUNINA