LEADER 06307nam 2200649 a 450 001 9910457497803321 005 20200520144314.0 010 $a1-299-31427-9 010 $a1-118-14988-2 035 $a(CKB)2550000000065599 035 $a(EBL)817368 035 $a(OCoLC)769101956 035 $a(SSID)ssj0000551005 035 $a(PQKBManifestationID)11341244 035 $a(PQKBTitleCode)TC0000551005 035 $a(PQKBWorkID)10523931 035 $a(PQKB)10943608 035 $a(MiAaPQ)EBC3058576 035 $a(MiAaPQ)EBC817368 035 $a(Au-PeEL)EBL3058576 035 $a(CaPaEBR)ebr10513719 035 $a(OCoLC)922975503 035 $a(Au-PeEL)EBL817368 035 $a(EXLCZ)992550000000065599 100 $a20110527d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe Bloomberg way$b[electronic resource] $ea guide for reporters and editors /$fMatthew Winkler 205 $a[12th ed.]. 210 $aHoboken, N.J. $cBloomberg Press$d2012 215 $a1 online resource (398 p.) 225 0 $aBloomberg ;$v149 300 $aDescription based upon print version of record. 311 $a1-118-03017-6 327 $aThe Bloomberg Way: A Guide for Reporters and Editors; Contents; Introduction; Acknowledgments; Chapter 1: The Bloomberg Way; Chapter 2: Principles; Chapter 3: The Five Fs; Chapter 4: The Four-Paragraph Lead; Headlines; Leads; Size and Scope; Reinforcing the Lead; Quotations; Details; Nut Paragraphs; To Be Sure; Chapter 5: Five Easy Pieces; Chapter 6: Show, Don't Tell; Characterizations; Assertions; Anecdotes; Chapter 7: Writing Well Matters; Precision and Brevity; Jargon; Cliches; Word Echoes; Tense and Voice; Story Length; Chapter 8: Headlines; Chapter 9: Preparation; Collecting String 327 $aTop 10sCurtain-Raisers; Templates; Chapter 10: Covering News; Breaking News; News Releases; Rumor and Speculation; Media Summaries; Complete Coverage; Chapter 11: Ethics; Fairness; Public Responsibilities; Endorsements; Plagiarism; Working for Bloomberg; Transparency; Covering Bloomberg; Accuracy; Corrections; Sending Corrections; Sourcing; Attribution; Anonymous Sources; Conduct; Libel; Red Flags; Avoiding Libel; Chapter 12: Enterprise; Idea to Story; Preparing a Pitch; Types of Enterprise; Reporting; A Model of Reporting; Organizing the Story; The Rest of the Story 327 $aChapter 13: Chart of the DayChapter 14: How We Work; Reporters; Interviewing; Accuracy; Editors; Editing Checklist; Team Leaders; Bureau Chiefs; Chapter 15: Markets; How to Cover Markets; Four Pillars of Market Coverage; Writing Market Leads; Keeping Market Stories Fresh; Weekly Perspective; Technical Analysis; Functions for Markets; Stocks; Stock Market Leads; Themes for Stocks; Functions for Stocks; Bonds; Government Bonds; Themes for Government Bonds; Government Bond Leads; Corporate Bonds; Themes for Corporate Bonds; Swaps; Money Markets; Functions for Bonds; Currencies 327 $aCovering Currency MarketsThemes for Currencies; Functions for Currencies; Commodities; Themes for Commodities; Functions for Commodities; Chapter 16: Companies; Market Perspective; Shares Up and Down; Debt; Credit-Default Swaps; Earnings; Mergers and Acquisitions; Valuation; Value Comparisons; Financing; Initial Public Offerings; Bond Sales; Repurchases and Dividends; Functions for Companies; Chapter 17: Economies; Covering Economies; Functions for Economies; Chapter 18: Politics and Policy; Follow the Money; Financing Government; Opinion Polls; Chapter 19: People; Chapter 20: Stories 327 $aStory HeadlinesStyle and Punctuation; Stand-Alone Headlines; Subheadlines; Trashlines; Datelines; Bylines; Links; Coding; Updates; Summaries; Fairness for Summaries; Voices; Sending to Newspapers; AV; Chapter 21: Questions; Stock Activity; Equity and Debt Sales; Loans and Lines of Credit; Management Changes; Stock Buybacks; Dividend Payments; Interest and Principal Payments; Mergers and Acquisitions; Bankruptcies; Litigation; Regulation; Products and Services; Property, Plant and Equipment; Contracts and Agreements; Chapter 22: Grammar; Agreement of Subject and Verb; Commas; Hyphens; Only 327 $aThat 330 $a"The definitive guide to reporting and editing the story of moneyAs more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. The Bloomberg Way, an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty. Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and Future Discusses the essentials of writing a good lead and offers insights on the proper use of voice Addresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash The Bloomberg Way is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters"--$cProvided by publisher. 410 0$aBloomberg 606 $aJournalism, Commercial$vStyle manuals 608 $aElectronic books. 615 0$aJournalism, Commercial 676 $a070.4/4965 700 $aWinkler$b Matthew$01030101 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457497803321 996 $aThe Bloomberg way$92446867 997 $aUNINA