LEADER 05606oam 2200769I 450 001 9910457488803321 005 20200520144314.0 010 $a1-280-68160-8 010 $a9786613658548 010 $a1-136-59744-1 010 $a0-203-34990-3 024 7 $a10.4324/9780203349908 035 $a(CKB)2550000000096090 035 $a(EBL)958302 035 $a(OCoLC)798532187 035 $a(SSID)ssj0000623376 035 $a(PQKBManifestationID)11398280 035 $a(PQKBTitleCode)TC0000623376 035 $a(PQKBWorkID)10656478 035 $a(PQKB)10917648 035 $a(MiAaPQ)EBC958302 035 $a(Au-PeEL)EBL958302 035 $a(CaPaEBR)ebr10542257 035 $a(CaONFJC)MIL365854 035 $a(OCoLC)784953340 035 $a(EXLCZ)992550000000096090 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aRoutledge handbook of political marketing /$fedited by Jennifer Lees-Marshment 210 1$aAbingdon, Oxon :$cRoutledge,$d2012. 215 $a1 online resource (399 p.) 225 1 $aRoutledge handbooks 300 $aDescription based upon print version of record. 311 $a0-415-57993-7 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton 327 $a5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias Ko?nig and Wolfgang Ko?nig6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Stro?mba?ck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 327 $a10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 327 $a14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 327 $a19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 327 $a24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:E?milie Foster, Raymond Hudon and Ste?phanie Yates 330 $aWith the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, contain 410 0$aRoutledge handbooks. 606 $aPublic relations and politics 606 $aCampaign management 606 $aPolitical campaigns 606 $aCommunication in politics 606 $aGovernment publicity 608 $aElectronic books. 615 0$aPublic relations and politics. 615 0$aCampaign management. 615 0$aPolitical campaigns. 615 0$aCommunication in politics. 615 0$aGovernment publicity. 676 $a324.7/3 701 $aLees-Marshment$b Jennifer$0472650 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457488803321 996 $aRoutledge handbook of political marketing$92170099 997 $aUNINA LEADER 02189nam 2200589 450 001 9910478914003321 005 20170822123910.0 010 $a1-4704-2030-9 035 $a(CKB)3710000000393419 035 $a(EBL)3114321 035 $a(SSID)ssj0001456719 035 $a(PQKBManifestationID)11785251 035 $a(PQKBTitleCode)TC0001456719 035 $a(PQKBWorkID)11434717 035 $a(PQKB)10087629 035 $a(MiAaPQ)EBC3114321 035 $a(PPN)185868592 035 $a(EXLCZ)993710000000393419 100 $a20150416h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aQuasi-linear perturbations of Hamiltonian Klein-Gordon equations on spheres /$fJ.-M. Delort 210 1$aProvidence, Rhode Island :$cAmerican Mathematical Society,$d2014. 210 4$d©2014 215 $a1 online resource (80 p.) 225 1 $aMemoirs of the American Mathematical Society,$x1947-6221 ;$vVolume 234, Number 1103 (third of 5 numbers) 300 $aDescription based upon print version of record. 311 $a1-4704-0983-6 320 $aIncludes bibliographical references. 327 $a""Cover""; ""Title page""; ""Chapter 0. Introduction""; ""Chapter 1. Statement of the main theorem""; ""Chapter 2. Symbolic calculus""; ""Chapter 3. Quasi-linear Birkhoff normal forms method""; ""Chapter 4. Proof of the main theorem""; ""A. Appendix""; ""Bibliography""; ""Back Cover"" 410 0$aMemoirs of the American Mathematical Society ;$vVolume 234, Number 1103 (third of 5 numbers) 606 $aHamiltonian systems 606 $aKlein-Gordon equation 606 $aWave equation 606 $aSphere 608 $aElectronic books. 615 0$aHamiltonian systems. 615 0$aKlein-Gordon equation. 615 0$aWave equation. 615 0$aSphere. 676 $a516/.156 700 $aDelort$b Jean-Marc$f1961-$059558 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910478914003321 996 $aQuasi-linear perturbations of Hamiltonian Klein-Gordon equations on spheres$92035973 997 $aUNINA LEADER 03572oam 2200457 450 001 9910484969703321 005 20220110151444.0 010 $a3-030-48559-5 024 7 $a10.1007/978-3-030-48559-7 035 $a(CKB)4100000011558689 035 $a(DE-He213)978-3-030-48559-7 035 $a(MiAaPQ)EBC6455985 035 $a(PPN)25250948X 035 $a(EXLCZ)994100000011558689 100 $a20210618d2021 uy 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aInfrastructure planning and management $ean integrated approach /$fVirendra Proag 205 $a1st ed. 2021. 210 1$aCham, Switzerland :$cSpringer,$d[2021] 210 4$d©2021 215 $a1 online resource (XXXII, 683 p. 111 illus., 31 illus. in color.) 311 $a3-030-48558-7 327 $aPart I. Chapter 1: Introduction to Infrastructure -- Chapter 2: Infrastructure and Economic Growth -- 3. Chapter 3: Infrastructure Vision for SD -- 4. Chapter 4: Infrastructure and Spatial Organisation -- 5. Chapter 5: Infrastructure as a System -- 6. Chapter 6: The Long Term Plan for Infrastructure -- 7. Part II. Chapter 7: Economic and Social Aspects of Infrastructure -- 8. Chapter 8: Infrastructure as Public or Private Goods -- 9. Chapter 9: Multi Sector/Purpose Infrastructure Planning -- 10. Chapter 10: Climate Change and Infrastructure -- 11. Chapter 11: Infrastructure Resilience -- 12. Chapter 12: Disaster Recovery and Management -- 13. Chapter 13: Analysis of Environmental Impacts of Infrastructure -- 14. Chapter 14: Modelling In Infrastructure Planning -- 15. Part III. Chapter 15: Quality and Reliability of Infrastructure -- 16. Chapter 16: Decision Taking With Infrastructure -- 17. Chapter 17: Multi Objective Evaluation Criteria for Infrastructure -- 18. Part IV. Chapter 18: Cost Allocation for Infrastructure Implementation -- 19. Chapter 19: Human Resources Management for Infrastructure -- 20. Chapter 20: Infrastructure Markets and the Private Sector -- 21. Chapter 21: Quality of Infrastructure Service Delivery -- 22. Chapter 22: Infrastructure Implementation. 330 $aThis book explains how water, electricity/power and roads are linked together within the general basket of development and how to obtain the optimum use of resources. The emphasis, nowadays, is on multipurpose activities, optimum use of resources, environmental approach, minimum use of energy. This book tries to integrate all of these, by showing the links between the different components of infrastructure and trying to model them. A very good design may fail during the implementation or operation because of bad design, but also due to inadequate attention given to the human aspects required for its operation. 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