LEADER 04090nam 2200709 a 450 001 9910457482103321 005 20200520144314.0 010 $a1-283-21229-3 010 $a9786613212290 010 $a0-8122-0481-6 024 7 $a10.9783/9780812204810 035 $a(CKB)2550000000050817 035 $a(EBL)3441571 035 $a(SSID)ssj0000536139 035 $a(PQKBManifestationID)11373575 035 $a(PQKBTitleCode)TC0000536139 035 $a(PQKBWorkID)10546368 035 $a(PQKB)11277890 035 $a(MiAaPQ)EBC3441571 035 $a(OCoLC)607873414 035 $a(MdBmJHUP)muse8374 035 $a(DE-B1597)449325 035 $a(OCoLC)1013936416 035 $a(OCoLC)1037982235 035 $a(OCoLC)1041985669 035 $a(OCoLC)1046615563 035 $a(OCoLC)1047052235 035 $a(OCoLC)1049662093 035 $a(OCoLC)1054879558 035 $a(OCoLC)979881022 035 $a(DE-B1597)9780812204810 035 $a(Au-PeEL)EBL3441571 035 $a(CaPaEBR)ebr10492028 035 $a(CaONFJC)MIL321229 035 $a(EXLCZ)992550000000050817 100 $a20050914d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aElecting the president, 2004$b[electronic resource] $ethe insiders' view /$fedited by Kathleen Hall Jamieson 210 $aPhiladelphia $cUniversity of Pennsylvania Press$dc2006 215 $a1 online resource (264 p.) 300 $aIncludes index. 311 $a0-8122-1938-4 327 $t Frontmatter -- $tContents -- $tPreface -- $tIntroduction -- $tCampaign Timeline and Charts -- $tChapter 1 Campaign Organization and Strategy -- $tChapter 2 Advertising -- $tChapter 3 Polling: Decisive Moments and Audiences -- $tChapter 4 Debate Strategy and Effects -- $tChapter 5 The Press/Campaign Relationship -- $tChapter 6 Republican Spenders -- $tChapter 7 Democrat Spenders -- $tParticipants -- $tIndex 330 $aThe 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns.In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman. 606 $aPresidents$zUnited States$xElection$y2004 606 $aPolitical campaigns$zUnited States$vCase studies 608 $aElectronic books. 615 0$aPresidents$xElection 615 0$aPolitical campaigns 676 $a324.973/0931 701 $aJamieson$b Kathleen Hall$0549344 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457482103321 996 $aElecting the president, 2004$92478685 997 $aUNINA