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010   $a9786613446053
010   $a0-470-83028-X
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100   $a20120218d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aLuxury retail management$b[electronic resource] $ehow the world's top brands provide quality product and service support /$fMichel Chevalier, Michel Gutsatz
210   $aSingapore $cWiley$d2012
215   $a1 online resource (322 p.)
300   $aDescription based upon print version of record.
311   $a0-470-83026-3 
320   $aIncludes bibliographical references and index.
327   $aLuxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support; Contents; Introduction; Chapter 1: Luxury and Brand Power; Chapter 2: The Distribution Models of Luxury; Chapter 3: The Different Outlets of Luxury Distribution; Chapter 4: The Internet as a Channel of Distribution; Chapter 5: Luxury Store Location; Chapter 6: Luxury Store Concept and Design; Chapter 7: Luxury Store Economics; Chapter 8: Luxury Retail Pricing; Chapter 9: Customer In-Store Behavior; Chapter 10: The Importance of Stores in Customer Relationship Building
327   $aChapter 11: Building Loyalty in Luxury BrandsChapter 12: Advertising and Communication; Chapter 13: The Future of Luxury Brand Retailing; Appendix: Managing a Store Toolbox; Bibliography; About the Authors; Index
330   $aNoted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail.Reaching the luxury customer is no longer the domain of the exclusive salon-the global luxury market boom and the pheno
606   $aLuxury goods industry$xManagement
606   $aLuxury goods industry$xCustomer services
606   $aBrand name products
608   $aElectronic books.
615  0$aLuxury goods industry$xManagement.
615  0$aLuxury goods industry$xCustomer services.
615  0$aBrand name products.
676   $a658.87
700   $aChevalier$b Michel$0332585
701   $aGutsatz$b Michel$0479561
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457449703321
996   $aLuxury retail management$91919489
997   $aUNINA