LEADER 03215nam 2200757 a 450 001 9910457438203321 005 20120201160255.0 010 $a1-78268-088-8 010 $a1-283-89292-8 010 $a1-60649-258-6 024 7 $a10.4128/9781606492581 035 $a(CKB)2550000000086627 035 $a(EBL)876650 035 $a(OCoLC)774870137 035 $a(SSID)ssj0000621186 035 $a(PQKBManifestationID)11374174 035 $a(PQKBTitleCode)TC0000621186 035 $a(PQKBWorkID)10616809 035 $a(PQKB)10296359 035 $a(CaBNVSL)swl00400444 035 $a(MiAaPQ)EBC876650 035 $a(Au-PeEL)EBL876650 035 $a(CaPaEBR)ebr10528319 035 $a(CaONFJC)MIL420542 035 $a(EXLCZ)992550000000086627 071 53$a2$bBEP 100 $a20120125d2012 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPricing segmentation and analytics$b[electronic resource] /$fTudor Bodea and Mark Ferguson 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$dc2012 215 $a1 online resource (173 p.) 225 1 $aMarketing strategy collection,$x2150-9662 300 $aDescription based upon print version of record. 311 $a1-60649-257-8 320 $aIncludes bibliographical references (p. 147-151) and index. 327 $a1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. 330 3 $aPricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. 410 0$aMarketing strategy collection.$x2150-9662 606 $aPricing 606 $aRevenue management 606 $aMarket segmentation 608 $aElectronic books. 610 $aSegmentation 610 $arevenue management 610 $aprice optimization 610 $aprice elasticity 610 $apromotions 610 $apricing 615 0$aPricing. 615 0$aRevenue management. 615 0$aMarket segmentation. 676 $a658.816 700 $aBodea$b Tudor$0900817 701 $aFerguson$b Mark$0900818 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457438203321 996 $aPricing segmentation and analytics$92013242 997 $aUNINA LEADER 06573nam 22004933 450 001 9910809047203321 005 20230830050213.0 010 $a90-8890-973-3 035 $a(CKB)4100000011690124 035 $a(MiAaPQ)EBC28340008 035 $a(Au-PeEL)EBL28340008 035 $a(OCoLC)1239988309 035 $a(EXLCZ)994100000011690124 100 $a20210901d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMaterial Approaches to Polynesian Barkcloth $eCloth, Collections, Communities 205 $a1st ed. 210 1$aLeiden :$cSidestone Press,$d2020. 210 4$dİ2020. 215 $a1 online resource (346 pages) 311 $a90-8890-971-7 327 $aIntro -- Acknowledgements -- Image Credits -- Biographies -- Introduction -- Frances Lennard -- TAPA AS FABRIC: BAST AND COLOURANTS -- 1 -- The Procurement, Cultural Value and Fabric Characteristics of Polynesian Tapa Species -- Andy Mills -- Plant Profile 1: Fibre -- Plant Profile 2: Fibre, latex -- Mark Nesbitt -- Technical Variation in Historical Polynesian Tapa Manufacture -- Andy Mills -- 3 -- Breadfruit Tapa: Not Always Second Best -- Michele Austin Dennehy, Jean Chapman Mason, Adrienne L. Kaeppler -- Plant Profile 3: Fibre -- Plant Profile 4: Fibre -- Mark Nesbitt -- A New Perspective on Understanding Hawaiian Kapa Making -- Lisa Schattenburg-Raymond -- 5 -- Polynesian Tapa Colourants -- Andy Mills, Taoi Nooroa, Allan Tuara -- Plant Profile 5: Fibre -- Plant Profile 6: Fibre -- Mark Nesbitt -- 6 -- Hawaiian Dyes and Kapa Pigments: A Modern Perspective and Brief Analysis of the Historic Record -- Lisa Schattenburg-Raymond -- UNDERSTANDING TAPA IN -- TIME AND PLACE -- 7 -- Towards A Regional Chronology of Polynesian Barkcloth Manufacture -- Andy Mills -- 8 -- Living with Tapa and the Social Life of Ritual Objects -- Adrienne L. Kaeppler -- Plant Profile 7: Fibre -- Plant Profile 8: Starch (glue) -- Mark Nesbitt -- 9 -- West Polynesian Dyes and Decorations as Cultural Signatures -- Adrienne L. Kaeppler -- 10 -- 'A Classification of Tongan Ngatu': Change and Stability in Tongan Barkcloth Forms since 1963 -- Billie Lythberg -- 11 -- White for Purity, Brown for Beautiful Like Us and Black Because it is Awesome -- Fanny Wonu Veys -- Plant Profile 9: Red dye -- Plant Profile 10: Black dye -- Mark Nesbitt -- 12 -- Barkcloth from the Islands of Wallis ('Uvea) and Futuna -- He?le?ne Guiot -- 13 -- Barkcloth in the Ma?ori World -- Patricia Te Arapo Wallace -- 14 -- 'Ahu Sistas: Reclaiming History, Telling our Stories -- Pauline Reynolds, Jean Clarkson. 327 $aPlant Profile 11: Yellow dye -- Turmeric Curcuma longa L. ZINGIBERACEAE -- Plant Profile 12: Yellow dye -- Mark Nesbitt -- 15 -- 'Tataki ?e he Lea?: Guided Language' -- Tui Emma Gillies, Sulieti Fieme?a Burrows -- TAPA IN COLLECTIONS AND THE COMMUNITY -- 16 -- The Hunterian's Polynesian Barkcloth Collection -- Andy Mills -- 17 -- From Maker to Museum: Polynesian Barkcloth at the Royal Botanic Gardens, Kew -- Mark Nesbitt, Brittany Curtis and Andy Mills -- Plant Profile 13: Red dye, fibre -- Plant Profile 14: Red dye -- Tou Cordia subcordata Lam. BORAGINACEAE -- Plant Profile 15: Red dye, wood -- Mark Nesbitt -- 18 -- Smithsonian Institution Barkcloth Collections -- Adrienne L. Kaeppler -- 19 -- 'Holomua ka Hana Kapa': A Symposium on Caring for Kapa and Kapa Makers at the Bernice Pauahi Bishop Museum, December 2017 -- Alice Christophe -- 20 -- Fiji Masi and the Auckland Museum Pacific Collection Access Project -- Fuli Pereira, Leone Samu Tui -- Plant Profile 16: Red-brown dye -- Plant Profile 17: Brown dye -- Mark Nesbitt -- 21 -- Shown to Full Advantage: Conservation and Mounting of Barkcloth for Display in the 'Shifting Patterns: Pacific Barkcloth Clothing' Exhibition at the British Museum -- Monique Pullan -- 22 -- Conservation as Part of 'Situating Pacific Barkcloth in Time and Place': Improving Preservation, Enhancing Access and Sharing Knowledge -- Frances Lennard, Reggie Meredith Fitiao, Su?a Tupuola Uilisone Fitiao, Ruby Antonowicz-Behnan, Beth Knight -- Afterword: Polynesian Barkcloth Past, Present, Future -- Mark Nesbitt, Frances Lennard, Andy Mills -- Bibliography -- Blank Page -- Blank Page. 330 $aBarkcloth or tapa, a cloth made from the inner bark of trees, was widely used in place of woven cloth in the Pacific islands until the 19th century. A ubiquitous material, it was integral to the lives of islanders and used for clothing, furnishings and ritual artefacts. Material Approaches to Polynesian Barkcloth takes a new approach to the study of the history of this region through its barkcloth heritage, focusing on the plants themselves and surviving objects in historic collections. This object-focused approach has filled gaps in our understanding of the production and use of this material through an investigation of this unique fabric's physical properties, transformation during manufacture and the regional history of its development in the 18th and 19th centuries. The book is the outcome of a research project which focused on three important collections of barkcloth at The Hunterian, University of Glasgow; Royal Botanic Gardens, Kew and the National Museum of Natural History, Smithsonian Institution. It also looks more widely at the value of barkcloth artifacts in museum collections for enhancing both contemporary practice and a wider appreciation of this remarkable fabric. The contributors include academics, curators, conservators and makers of barkcloth from Oceania and beyond, in an interdisciplinary study which draws together insights from object-based and textual research, fieldwork and tapa making, and information on the plants used to make fibres and colourants. This book will be of interest to tapa makers, museum professionals including curators and conservators; academics and students in the fields of anthropology, museum studies and conservation; museum visitors and anyone interested in finding out more about barkcloth. 606 $aTapa 606 $aPolynesia 606 $aTextile fabrics 615 0$aTapa. 615 0$aPolynesia. 615 0$aTextile fabrics. 676 $a746.0454 700 $aLennard$b F$01608698 701 $aMills$b A$01608699 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910809047203321 996 $aMaterial Approaches to Polynesian Barkcloth$93935584 997 $aUNINA