LEADER 02795cam2-22005771i-450- 001 990006564650403321 005 20080526085712.0 035 $a000656465 035 $aFED01000656465 035 $a(Aleph)000656465FED01 035 $a000656465 100 $a20010426g19531990km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $a<>documenti diplomatici italiani. Serie 7.$e1922-1935 210 $aRoma$cIstituto poligrafico e Zecca dello Stato, Libreria dello Stato$d1953-1990 215 $a16 v.$d26 cm 300 $aIn testa al front.: Ministero degli affari esteri, Commissione per la pubblicazione dei documenti diplomatici 327 0 $a1.: (31 ottobre 1922-26 aprile 1923)$a2.: (27 aprile 1923-22 febbraio 1924). - 1955$a3.: (23 febbraio 1924-14 maggio 1925). - 1959$a4.: (15 maggio 1925-6 febbraio 1927). - 1962$a5.: (7 febbraio-31 dicembre 1927). - 1967$a6.: (1. gennaio-23 settembre 1928). - 1967$a7.: (24 settembre 1928-12 settembre 1929). - 1970$a8.: (13 settembre 1929-14 aprile 1930). - 1972$a9.:(15 aprile-31 dicembre 1930). - 1975$a10.: (1. gennaio-4 settembre 1931). - 1978$a11.: (5 settembre 1931-31 marzo 1932). - 1981$a12.: (1. aprile-31 dicembre 1932). - 1987$a13.: (1. gennaio-15 luglio 1933). - 1989$a14.: (16 luglio 1933-17 marzo 1934). - 1989$a15.: (18 marzo-27 settembre 1934). 1990 461 0$1001000842814$12001$a<>documenti diplomatici italiani 610 0 $aItalia$aPolitica estera$aFonti 676 $a327.45$v2$zita 710 02$aCommissione per la pubblicazione dei documenti diplomatici$0246497 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990006564650403321 952 $aXXX COD. 502 (1)$b8227$fFSPBC 952 $aXXX COD. 502 (2)$b8228$fFSPBC 952 $aXXX COD. 502 (3)$b9050$fFSPBC 952 $aXXX COD. 502 (4)$b8291$fFSPBC 952 $aXXX COD. 502 (5)$b9051$fFSPBC 952 $aXXX COD. 502 (6)$b9052$fFSPBC 952 $aXXX COD. 502 (7)$b9053$fFSPBC 952 $aXXX COD. 502 (8)$b8292$fFSPBC 952 $aXXX COD. 502 (9)$b8293$fFSPBC 952 $aXXX COD. 502 (10)$b8294$fFSPBC 952 $aXXX COD. 502 (11)$b8295$fFSPBC 952 $aXXX COD. 502 (12)$b14361$fFSPBC 952 $aXXX COD. 502 (13)$b14363$fFSPBC 952 $aXXX COD. 502 (14)$b14346$fFSPBC 952 $aXXX COD. 502 (15)$b15843$fFSPBC 952 $a327.45 MAE 1 (7.2)$bST.MED.MOD. s.i.$fFLFBC 952 $a327.45 MAE 1 (7.3)$bST.MED.MOD. s.i.$fFLFBC 952 $a327.45 MAE 1 (7.4)$bST.MED.MOD. s.i.$fFLFBC 952 $a327.45 MAE 1 (7.5)$bST.MED.MOD. s.i.$fFLFBC 952 $a327.45 MAE 1 (7.6)$bST.MED.MOD. s.i.$fFLFBC 959 $aFSPBC 959 $aFLFBC 996 $aDocumenti diplomatici italiani. Serie 7$9624081 997 $aUNINA LEADER 02378nam 2200589 a 450 001 9910457422803321 005 20200520144314.0 010 $a1-283-68847-6 010 $a0-8144-1677-2 035 $a(CKB)2550000000087020 035 $a(EBL)863944 035 $a(OCoLC)778074844 035 $a(SSID)ssj0000598686 035 $a(PQKBManifestationID)11410530 035 $a(PQKBTitleCode)TC0000598686 035 $a(PQKBWorkID)10591891 035 $a(PQKB)10587572 035 $a(MiAaPQ)EBC863944 035 $a(CaSebORM)9780814416761 035 $a(Au-PeEL)EBL863944 035 $a(CaPaEBR)ebr10530655 035 $a(CaONFJC)MIL400097 035 $a(EXLCZ)992550000000087020 100 $a20111212d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand real$b[electronic resource] $ehow smart companies live their brand promise and inspire fierce customer loyalty /$fLaurence Vincent 205 $a1st edition 210 $aNew York $cAmerican Management Association$d2012 215 $a1 online resource (273 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-1676-4 320 $aIncludes bibliographical references and index. 327 $aAcknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index. 330 $aTo create an exceptional brand experience, remember that sometimes less is more. 606 $aBranding (Marketing) 606 $aCustomer loyalty 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aCustomer loyalty. 676 $a658.8/27 700 $aVincent$b Laurence$0948644 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457422803321 996 $aBrand real$92144340 997 $aUNINA