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100   $a20110907d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aRe-covered rose$b[electronic resource] $ea case study in book cover design as intersemiotic translation /$fMarco Sonzogni
210   $aAmsterdam ;$aPhiladelphia $cJ. Benjamins Pub.$dc2011
215   $a1 online resource (190 p.)
225 1 $aTopics in English linguistics ;$v74
300   $aDescription based upon print version of record.
311   $a90-272-1190-6 
320   $aIncludes bibliographical references and index.
327   $aRe-Covered Rose; Title page; LCC data; Dedication page; Dedication page2; Table of contents; Acknowledgments; Introduction; 1. Whose book and whose cover?; 2. An uncharted territory: Book cover design as intersemiotic translation?; Notes; Part I. The nature and function of the book cover; 2. The book cover as advertising: bringing the reader to the text; 3. The evolution of the book jacket: From protection to promotion; 4. Nicole Kidman or Greta Garbo or who? Towards a theory of visual translation; 5. How can selective translation be evaluated?; Notes; Part II. Re-covering The Name of Rose
327   $aThe Name of the RoseNotes; Conclusion; Beyond the limits of interpretation; Appendix; Selected bibliography; Index
330   $aWhen a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? R
410  0$aTopics in English linguistics ;$v74.
606   $aSemiotics and the arts
606   $aBook design
608   $aElectronic books.
615  0$aSemiotics and the arts.
615  0$aBook design.
676   $a741.6/4
700   $aSonzogni$b Marco$f1971-$0617457
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906   $aBOOK
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996   $aRe-covered rose$92109617
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