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100   $a20090515d2009      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe accidental library marketer$b[electronic resource] /$fKathy Dempsey
210   $aMedford, N.J. $cInformation Today$dc2009
215   $a1 online resource (xvi, 313 p.)
311   $a1-57387-368-3 
320   $aIncludes bibliographical references and index.
327   $aHow and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
330   $a"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
606   $aLibraries$xMarketing
606   $aLibraries$xPublic relations
608   $aElectronic books.
615  0$aLibraries$xMarketing.
615  0$aLibraries$xPublic relations.
676   $a021.7
686   $a32.28$2EP-CLASS
686   $a20.08.04$2EP-CLASS
700   $aDempsey$b Kathy$f1965-$0947142
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457358003321
996   $aThe accidental library marketer$92140021
997   $aUNINA