LEADER 02810oam 2200565M 450 001 9910457309603321 005 20200324081404.0 010 $a1-136-38786-2 010 $a1-281-00897-4 010 $a9786611008970 010 $a1-4237-1968-9 010 $a0-08-047893-X 024 3 $a9780080478937 035 $a(CKB)1000000000350610 035 $a(OCoLC)609987175 035 $a(MiAaPQ)EBC232119 035 $a(Au-PeEL)EBL232119 035 $a(CaPaEBR)ebr10127969 035 $a(CaONFJC)MIL100897 035 $a(OCoLC)1066686322 035 $a(OCoLC-P)1066686322 035 $a(FlBoTFG)9780080478937 035 $a(EXLCZ)991000000000350610 100 $a20090112j20041215 uy 0 101 0 $aeng 135 $aur|n||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aLeisure Marketing $eA Global Perspective 210 $aNew York $cRoutledge$dDec. 2004$aFlorence $cTaylor & Francis Group [distributor] 215 $a1 recurso en línea 311 $a1-138-17344-4 311 $a0-7506-5550-X 320 $aIncludes bibliographical references and index. 330 $aDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix *Manchester United Football Club: Marketing the Brand *The Growth of the Online Retail Travel Market *Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping *Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport. 606 $aLeisure industry$xMarketing 606 $aService industries$xMarketing 608 $aElectronic books. 615 0$aLeisure industry$xMarketing. 615 0$aService industries$xMarketing. 676 $a338.477900688 700 $aHorner$b Susan$0117893 702 $aSwarbrooke$b John 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910457309603321 996 $aLeisure Marketing$91961780 997 $aUNINA