LEADER 02661nam 2200589 a 450 001 9910457285203321 005 20200520144314.0 010 $a1-118-23718-8 010 $a1-280-58955-8 010 $a9786613619389 010 $a1-118-22383-7 035 $a(CKB)2550000000082748 035 $a(EBL)818032 035 $a(OCoLC)775301834 035 $a(SSID)ssj0000612026 035 $a(PQKBManifestationID)11379554 035 $a(PQKBTitleCode)TC0000612026 035 $a(PQKBWorkID)10666315 035 $a(PQKB)11289558 035 $a(MiAaPQ)EBC818032 035 $a(CaSebORM)9781118101339 035 $a(Au-PeEL)EBL818032 035 $a(CaPaEBR)ebr10531431 035 $a(CaONFJC)MIL361938 035 $a(EXLCZ)992550000000082748 100 $a20110921d2012 uy 0 101 0 $aeng 135 $aurnn|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHey, Whipple, squeeze this!$b[electronic resource] $ethe classic guide to creating great advertising /$fby Luke Sullivan ; with Sam Bennett 205 $a4th ed. 210 $aHoboken, N.J. $cWiley$d2012 215 $a1 online resource (402 p.) 300 $aDescription based upon print version of record. 311 $a1-118-10133-2 320 $aIncludes bibliographical references and index. 330 $a"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--$cProvided by publisher. 606 $aAdvertising copy 608 $aElectronic books. 615 0$aAdvertising copy. 676 $a659.13/2 700 $aSullivan$b Luke$0886407 701 $aBennett$b Sam$0981231 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910457285203321 996 $aHey, Whipple, squeeze this$92239553 997 $aUNINA LEADER 03536nam 22007214a 450 001 9910974884803321 005 20251116152242.0 010 $a0-203-13088-X 010 $a1-280-40117-6 010 $a1-134-39659-7 035 $a(CKB)1000000000238355 035 $a(EBL)180930 035 $a(OCoLC)173609126 035 $a(SSID)ssj0000297670 035 $a(PQKBManifestationID)11223396 035 $a(PQKBTitleCode)TC0000297670 035 $a(PQKBWorkID)10342992 035 $a(PQKB)11642479 035 $a(MiAaPQ)EBC180930 035 $a(Au-PeEL)EBL180930 035 $a(CaPaEBR)ebr10165133 035 $a(CaONFJC)MIL40117 035 $a(EXLCZ)991000000000238355 100 $a20021108d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGlobalisation, domestic politics, and regionalism $ethe ASEAN Free Trade Area /$fHelen E.S. Nesadurai 205 $a1st ed. 210 $aLondon ;$aNew York $cRoutledge$d2003 215 $a1 online resource (230 p.) 225 1 $aRoutledge/Warwick studies in globalisation ;$v5 300 $aDescription based upon print version of record. 311 08$a0-203-34945-8 311 08$a0-415-30800-3 320 $aIncludes bibliographical references (p. [203]-217) and index. 327 $aCover; Globalisation, Domestic Politics and Regionalism: The ASEAN Free Trade Area; Copyright; Contents; Illustrations; Acknowledgements; Abbreviations; Introduction: Ambiguities and contradictions in AFTA; 1 Globalisation and economic regionalism; 2 The unfolding of a regional economic cooperation project: AFTA, 1991-2002; 3 Foreign capital and open regionalism: The growth imperative; 4 Domestic capital and developmental regionalism: Domestic distributive concerns temper the growth imperative; 5 Re-negotiating AFTA commitments: The domestic distributive imperative overwhelms 327 $a6 Implementation as a political process: Taking care of growth and distributionConclusion: Globalisation, domestic politics and regionalism; Notes; References; Index 330 $aThis book examines the relationship between globalisation and regionalism through a detailed analysis of the ASEAN Free Trade Area (AFTA) project. It analyses how the interaction between globalisation and domestic politics shaped the evolution of AFTA over the past 10 years, arguing that although AFTA was triggered primarily by the pressures of globalisation, it was a tussle between the imperatives of growth and domestic distribution that shaped the way economic cooperation unfolded and the forms it took. 410 0$aRoutledge/Warwick studies in globalisation ;$v5. 606 $aFree trade$zSoutheast Asia 606 $aRegionalism$zSoutheast Asia 606 $aGlobalization$xEconomic aspects$zSoutheast Asia 606 $aGlobalization$xPolitical aspects$zSoutheast Asia 607 $aSoutheast Asia$xCommercial policy 607 $aSoutheast Asia$xEconomic integration 607 $aSoutheast Asia$xForeign economic relations 615 0$aFree trade 615 0$aRegionalism 615 0$aGlobalization$xEconomic aspects 615 0$aGlobalization$xPolitical aspects 676 $a337.1/5 686 $a83.42$2bcl 700 $aNesadurai$b Helen Sharmini$01873831 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910974884803321 996 $aGlobalisation, domestic politics, and regionalism$94484081 997 $aUNINA