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010   $a9786613619389
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135   $aurnn|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aHey, Whipple, squeeze this!$b[electronic resource] $ethe classic guide to creating great advertising /$fby Luke Sullivan ; with Sam Bennett
205   $a4th ed.
210   $aHoboken, N.J. $cWiley$d2012
215   $a1 online resource (402 p.)
300   $aDescription based upon print version of record.
311   $a1-118-10133-2 
320   $aIncludes bibliographical references and index.
330   $a"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--$cProvided by publisher.
606   $aAdvertising copy
608   $aElectronic books.
615  0$aAdvertising copy.
676   $a659.13/2
700   $aSullivan$b Luke$0886407
701   $aBennett$b Sam$0981231
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457285203321
996   $aHey, Whipple, squeeze this$92239553
997   $aUNINA