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181   $ctxt
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200 10$aReaching audiences$b[electronic resource] $edistribution and promotion of alternative moving image /$fJulia Knight and Peter Thomas
210   $aBristol, U.K. $cIntellect$d2011
215   $a1 online resource (306 p.)
300   $aDescription based upon print version of record.
311   $a1-84150-157-3 
320   $aIncludes bibliographical references and index.
327   $aFrontCover; Half-title; Title; Copyright; Contents; Acknowledgements; Foreword by Geoffrey Nowell-Smith; List of Abbreviations; Introduction: So Much More than Meets the Eye; Chapter 1: DIY, Counterculture and State Funding: The London Film-Makers' Co-op; Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women; Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution
327   $aChapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers' Co-opChapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova; Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga; Chapter 7: Understanding Distribution; Appendix: Research Sources; Select Bibliography; Index; BackCover
330   $aWith a Foreword by Geoffrey Nowell-Smith From Hollywood blockbusters to artists' film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices, and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter Hollywood's traditional dominance of the marketplace, and ensure audiences have access to a more diverse
606   $aMass media
608   $aElectronic books.
615  0$aMass media.
676   $a808.066302
700   $aKnight$b Julia$0954719
701   $aThomas$b Peter$g(Peter Campbell)$0429130
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910457211903321
996   $aReaching audiences$92159446
997   $aUNINA