LEADER 02722nam 2200613 a 450 001 9910456997903321 005 20200520144314.0 010 $a9786613133847 010 $a1-283-13384-9 010 $a1-4399-0334-4 035 $a(CKB)2550000000032884 035 $a(EBL)686231 035 $a(OCoLC)719377497 035 $a(SSID)ssj0000516879 035 $a(PQKBManifestationID)11346891 035 $a(PQKBTitleCode)TC0000516879 035 $a(PQKBWorkID)10478017 035 $a(PQKB)11236248 035 $a(MiAaPQ)EBC686231 035 $a(MdBmJHUP)muse13417 035 $a(Au-PeEL)EBL686231 035 $a(CaPaEBR)ebr10466258 035 $a(CaONFJC)MIL313384 035 $a(EXLCZ)992550000000032884 100 $a20100819d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe persuasive power of campaign advertising$b[electronic resource] /$fTravis N. Ridout, Michael M. Franz 210 $aPhiladelphia $cTemple University Press$d2011 215 $a1 online resource (200 p.) 300 $aDescription based upon print version of record. 311 $a1-4399-0332-8 311 $a1-4399-0333-6 320 $aIncludes bibliographical references and index. 327 $aThe role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. 330 $aThe Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that ""go viral"" on the web-which often leads to their replaying 606 $aPolitical campaigns$zUnited States 606 $aAdvertising, Political$zUnited States 608 $aElectronic books. 615 0$aPolitical campaigns 615 0$aAdvertising, Political 676 $a324.7/30973 700 $aRidout$b Travis N.$f1974-$0953946 701 $aFranz$b Michael M.$f1976-$0953947 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456997903321 996 $aThe persuasive power of campaign advertising$92157415 997 $aUNINA LEADER 01362nam 2200361Ia 450 001 996395407103316 005 20221108025949.0 035 $a(CKB)4330000000312032 035 $a(EEBO)2240924186 035 $a(OCoLC)9920156800971 035 $a(EXLCZ)994330000000312032 100 $a19900726d1633 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 10$aCochin-China$b[electronic resource] $econtaining many admirable rarities and singularities of that countrey /$fextracted out of an Italian relation, lately presented to the Pope, by Christophoro Borri, that liued certaine yeeres there ; and published by Robert Ashley 210 $aLondon $cPrinted by Robert Raworth, for Richard Clutterbuck, and are to be sold at the signe of the Ball in Little-Brittaine$d1633 215 $a[71] p 300 $aSignatures: [pi]¹ A-H? I³. 300 $aReproduction of original in the Bodleian Library. 320 $aIncludes bibliographical references. 330 $aeebo-0014 606 $aMissions$zVietnam, Southern 607 $aCochin China 615 0$aMissions 700 $aBorri$b Cristoforo$f1583-1632.$0990867 701 $aAshley$b Robert$f1565-1641.$01001864 801 0$bEBL 801 1$bEBL 801 2$bWaOLN 906 $aBOOK 912 $a996395407103316 996 $aCochin-China$92375888 997 $aUNISA