LEADER 03411nam 2200901 a 450 001 9910456969503321 005 20101223125154.0 010 $a1-283-89272-3 010 $a1-78034-430-9 010 $a1-60649-174-1 024 7 $a10.4128/9781606491744 035 $a(CKB)2550000000042441 035 $a(EBL)876591 035 $a(OCoLC)712119338 035 $a(SSID)ssj0000507424 035 $a(PQKBManifestationID)11303301 035 $a(PQKBTitleCode)TC0000507424 035 $a(PQKBWorkID)10545973 035 $a(PQKB)10646613 035 $a(CaBNVSL)gtp00545434 035 $a(MiAaPQ)EBC876591 035 $a(Au-PeEL)EBL876591 035 $a(CaPaEBR)ebr10437032 035 $a(CaONFJC)MIL420522 035 $a(EXLCZ)992550000000042441 071 53$a2$bBEP 100 $a20101222d2010 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFundamentals of writing for marketing and public relations$b[electronic resource] $ea step-by-step guide for quick and effective results /$fJanet Mizrahi 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2010 215 $a1 online resource (109 p.) 225 1 $aCorporate communication collection,$x2156-8170 300 $aDescription based upon print version of record. 311 $a1-60649-173-3 320 $aIncludes bibliographical references (p. 85-87) and index. 327 $aList of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. 330 3 $aThis book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. 410 0$aCorporate communication collection,$x2156-8170. 606 $aBusiness writing 606 $aCommunication in marketing 606 $aPublic relations 608 $aElectronic books. 610 $aMarketing style 610 $aPress release 610 $aNews release 610 $aBrochure 610 $aBlog 610 $aMicroblog 610 $aTweet 610 $aNewsletter 610 $aE-newsletter 610 $aWeb copy 610 $aWeb writing 610 $aWebsite 610 $aPublic relations 610 $aMarketing 610 $aWriting 610 $aPitch letter 610 $aMedia kit 610 $aPress kit 610 $aMarcom 615 0$aBusiness writing. 615 0$aCommunication in marketing. 615 0$aPublic relations. 676 $a808.06665 700 $aMizrahi$b Janet$0866208 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456969503321 996 $aFundamentals of writing for marketing and public relations$91940208 997 $aUNINA