LEADER 03488nam 22005895 450 001 9910456916903321 005 20210205013032.0 010 $a1-283-27797-2 010 $a9786613277978 010 $a0-520-94890-4 024 7 $a10.1525/9780520948907 035 $a(CKB)2550000000033273 035 $a(EBL)684676 035 $a(OCoLC)727739515 035 $a(SSID)ssj0000524594 035 $a(PQKBManifestationID)11316724 035 $a(PQKBTitleCode)TC0000524594 035 $a(PQKBWorkID)10484387 035 $a(PQKB)11659234 035 $a(DE-B1597)518969 035 $a(DE-B1597)9780520948907 035 $a(MiAaPQ)EBC684676 035 $a(EXLCZ)992550000000033273 100 $a20200424h20112011 fg 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOne Nation under AARP $eThe Fight over Medicare, Social Security, and America's Future /$fFrederick Lynch 210 1$aBerkeley, CA :$cUniversity of California Press,$d[2011] 210 4$dİ2011 215 $a1 online resource (287 p.) 300 $aDescription based upon print version of record. 311 $a0-520-25653-0 327 $tFront matter --$tContents --$tAcknowledgments --$tIntroduction: Not Going Quietly --$t1. Boomer Basics: Generation, Culture, Demographics --$t2. Old Age in a New Society --$t3. Boomers' Senior Power Potential: From Social Protest to Self-Preservation --$t4. Crash Landing for a Self-Critical Generation --$t5. Not Your Father's AARP: Bill Novelli Builds a New Boomer Brand --$t6. AARP Turns Fifty: The Battle for Health Care Reform --$t7. You Can't Always Get What You Want: Me, We, or AARP? --$tAppendix: Methodological Odyssey --$tNotes --$tIndex 330 $aThis book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)-the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP's courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of hundreds documents, One Nation under AARP profiles a largely white generation, raised in the relatively tranquil 1950's and growing old in a twenty-first century nation buffeted by rapid economic, cultural, and demographic change. Lynch argues that an ideologically divided boomer generation must decide whether to resist entitlement reductions through its own political mobilization or, by default, to empower AARP as it tries to shed its "greedy geezer" stereotype with an increasingly post-boomer agenda for multigenerational equity. 606 $aSenior power$xPolitical activity$zUnited States 606 $aOlder people$zUnited States 606 $aBaby boom generation$zUnited States 608 $aElectronic books. 615 0$aSenior power$xPolitical activity 615 0$aOlder people 615 0$aBaby boom generation 676 $a306.3/80973 700 $aLynch$b Frederick$4aut$4http://id.loc.gov/vocabulary/relators/aut$01034934 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910456916903321 996 $aOne Nation under AARP$92454350 997 $aUNINA