LEADER 05049oam 2200709I 450 001 9910456893603321 005 20200520144314.0 010 $a0-203-89206-2 010 $a1-283-04593-1 010 $a9786613045935 010 $a1-135-42996-0 024 7 $a10.4324/9780203892060 035 $a(CKB)2550000000031273 035 $a(EBL)668550 035 $a(OCoLC)707068781 035 $a(SSID)ssj0000473055 035 $a(PQKBManifestationID)11302778 035 $a(PQKBTitleCode)TC0000473055 035 $a(PQKBWorkID)10435825 035 $a(PQKB)10469626 035 $a(MiAaPQ)EBC668550 035 $a(PPN)156638967 035 $a(Au-PeEL)EBL668550 035 $a(CaPaEBR)ebr10452739 035 $a(CaONFJC)MIL304593 035 $a(OCoLC)710992957 035 $a(EXLCZ)992550000000031273 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aSensory marketing $eresearch on the sensuality of products /$fedited by Aradhna Krishna 210 1$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (427 p.) 300 $aDescription based upon print version of record. 311 $a1-84169-889-X 311 $a1-84169-753-2 320 $aIncludes bibliographical references and indexes. 327 $aAn introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.]. 330 1 $a"What is sensory marketing and why is it interesting and also important? Krishna defines it as 'marketing that engages the consumers senses and affects their behaviors.' In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET. 606 $aMarketing$xPsychological aspects 606 $aNew products$xPsychological aspects 606 $aSensuality 606 $aSenses and sensation 606 $aConsumer behavior 608 $aElectronic books. 615 0$aMarketing$xPsychological aspects. 615 0$aNew products$xPsychological aspects. 615 0$aSensuality. 615 0$aSenses and sensation. 615 0$aConsumer behavior. 676 $a658.8001/9 701 $aKrishna$b Aradhna$0951339 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456893603321 996 $aSensory marketing$92150585 997 $aUNINA