LEADER 04855nam 2200697 a 450 001 9910456765503321 005 20200520144314.0 010 $a1-283-05786-7 010 $a9786613057860 010 $a0-300-16601-X 024 7 $a10.12987/9780300166019 035 $a(CKB)2550000000032313 035 $a(StDuBDS)AH23050157 035 $a(SSID)ssj0000471621 035 $a(PQKBManifestationID)11311088 035 $a(PQKBTitleCode)TC0000471621 035 $a(PQKBWorkID)10428114 035 $a(PQKB)10676434 035 $a(MiAaPQ)EBC3420675 035 $a(DE-B1597)485669 035 $a(OCoLC)952755096 035 $a(DE-B1597)9780300166019 035 $a(Au-PeEL)EBL3420675 035 $a(CaPaEBR)ebr10461096 035 $a(CaONFJC)MIL305786 035 $a(OCoLC)923595897 035 $a(EXLCZ)992550000000032313 100 $a20100730d2010 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe network is your customer$b[electronic resource] $efive strategies to thrive in a digital age /$fDavid L. Rogers 210 $aNew Haven $cYale University Press$d2010 215 $a1 online resource (192 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-300-16587-0 320 $aIncludes bibliographical references and index. 327 $aA new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. 330 $a"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies-strategies designed for customer networks.Rogers offers five strategies that any business can use to create new value:ACCESS-be faster, be easier, be everywhere, be always on ENGAGE-become a source of valued content CUSTOMIZE-make your offering adaptable to your customer's needs CONNECT-become a part of your customers' conversations COLLABORATE-involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business-from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives-whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer. 606 $aBusiness networks 606 $aSocial networks 606 $aDigital media$xSocial aspects 606 $aDigital media$xEconomic aspects 606 $aStrategic planning 608 $aElectronic books. 615 0$aBusiness networks. 615 0$aSocial networks. 615 0$aDigital media$xSocial aspects. 615 0$aDigital media$xEconomic aspects. 615 0$aStrategic planning. 676 $a658.8/12 700 $aRogers$b David L.$f1970-$01055636 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456765503321 996 $aThe network is your customer$92489201 997 $aUNINA