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010   $a1-282-47960-1
010   $a9786612479601
010   $a0-7591-1810-8
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100   $a20090729d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aConsumer research for museum marketers$b[electronic resource] $eaudience insights money can't buy /$fMargot A. Wallace
210   $aLanham, Md. $cAltaMira Press$dc2010
215   $a1 online resource (187 p.)
300   $aDescription based upon print version of record.
311   $a0-7591-1809-4 
311   $a0-7591-1808-6 
320   $aIncludes bibliographical references and index.
327   $aContents; Introduction: Observational Research versus the Other Researches; Chapter 1. Methodology; Chapter 2. The Hand-Holders: Connecting to Your Museum; Chapter 3. Twitching on the Tour; Chapter 4. Sitting Down; Chapter 5. Turning Right; Chapter 6. Dress Code; Chapter 7. Museumgoers Don't Get Fat: Tribal Marketing; Chapter 8. Men: A New Market Segment; Chapter 9. Lunchtime Stories; Chapter 10. Taking Photos; Chapter 11. Early Birds; Chapter 12. Shopping for Memories; Chapter 13. Handheld Children: The New Demographic; Chapter 14. Long Lines and Smiles; Chapter 15. Queue-Less in the Lobby
327   $aChapter 16. Frail and HardyChapter 17. What the Guards See; Chapter 18. The Folks from Kazakhstan and Other Global Changes; Chapter 19. Shout Out for the Library; Chapter 20. Insights and the Performing Arts; Chapter 21. Velcroed at the Ticket Window; Chapter 22. The Upside of Intermission; Epilogue; Bibliography; Index; About the Author
330   $aConsumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
606   $aMuseums$xManagement
606   $aMuseums$xMarketing
606   $aMuseums$xPublic relations
608   $aElectronic books.
615  0$aMuseums$xManagement.
615  0$aMuseums$xMarketing.
615  0$aMuseums$xPublic relations.
676   $a069/.068
700   $aWallace$b Margot A.$f1941-$0988478
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910456741403321
996   $aConsumer research for museum marketers$92260314
997   $aUNINA