LEADER 02573nam 2200577Ia 450 001 9910456579703321 005 20200520144314.0 010 $a1-282-43730-5 010 $a9786612437304 010 $a1-4399-0017-5 035 $a(CKB)2550000000003001 035 $a(EBL)471704 035 $a(OCoLC)607554060 035 $a(SSID)ssj0000363607 035 $a(PQKBManifestationID)11260186 035 $a(PQKBTitleCode)TC0000363607 035 $a(PQKBWorkID)10387353 035 $a(PQKB)10776825 035 $a(MiAaPQ)EBC471704 035 $a(MdBmJHUP)muse15759 035 $a(Au-PeEL)EBL471704 035 $a(CaPaEBR)ebr10351573 035 $a(CaONFJC)MIL243730 035 $a(EXLCZ)992550000000003001 100 $a20081121d2009 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 12$aA new brand of business$b[electronic resource] $eCharles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /$fDouglas B. Ward 210 $aPhiladelphia $cTemple University Press$d2009 215 $a1 online resource (240 p.) 300 $aDescription based upon print version of record. 311 $a1-4399-0016-7 311 $a1-4399-0015-9 320 $aIncludes bibliographical references and index. 327 $aA new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research. 330 $aCharles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed 606 $aMarketing research$zUnited States$xHistory 608 $aElectronic books. 615 0$aMarketing research$xHistory. 676 $a658.8/3 700 $aWard$b Douglas B.$f1961-$0954453 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456579703321 996 $aA new brand of business$92158734 997 $aUNINA