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010   $a9786612441332
010   $a1-84816-357-6
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035   $a(OCoLC)647851924
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100   $a20090121d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aInnovation and strategy of online games$b[electronic resource] /$fJong H. Wi
205   $a1st ed.
210   $aLondon $cImperial College Press ;$aSingapore ;$aHackensack, NJ $cDistributed by World Scientific$dc2009
215   $a1 online resource (241 p.)
225 1 $aSeries on technology management ;$vv. 14
300   $aDescription based upon print version of record.
311   $a1-84816-356-8 
320   $aIncludes bibliographical references (p. 211-214)  and index.
327   $aInnovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
330   $aThis book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming 
410  0$aSeries on technology management ;$vv. 14.
606   $aElectronic games industry
606   $aTechnological innovations
608   $aElectronic books.
615  0$aElectronic games industry.
615  0$aTechnological innovations.
676   $a338.4/77948
700   $aJong$b H. Wi$0877446
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910456496703321
996   $aInnovation and strategy of online games$91959383
997   $aUNINA