LEADER 05226oam 2200757I 450 001 9910456457903321 005 20200520144314.0 010 $a1410607259 010 $a1-283-64195-X 010 $a1-135-63569-2 010 $a1-282-32208-7 010 $a9786612322082 010 $a1-4106-0725-9 024 7 $a10.4324/9781410607256 035 $a(CKB)111087027888966 035 $a(EBL)335532 035 $a(OCoLC)476148326 035 $a(SSID)ssj0000220354 035 $a(PQKBManifestationID)11175295 035 $a(PQKBTitleCode)TC0000220354 035 $a(PQKBWorkID)10144766 035 $a(PQKB)11705873 035 $a(MiAaPQ)EBC335532 035 $a(Au-PeEL)EBL335532 035 $a(CaPaEBR)ebr10227420 035 $a(CaONFJC)MIL232208 035 $a(OCoLC)52615607 035 $a(EXLCZ)99111087027888966 100 $a20180706d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aPersuasive imagery $ea consumer response perspective /$fedited by Linda M. Scott, Rajeev Batra 210 1$aMahwah, N.J. :$cLawrence Erlbaum Associates,$d2003. 215 $a1 online resource (441 p.) 225 1 $aAdvertising and consumer psychology 300 $aDescription based upon print version of record. 311 $a1-138-86130-8 311 $a0-8058-4202-0 320 $aIncludes bibliographical references and indexes. 327 $aFront Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond 327 $a4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 327 $a9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 327 $a13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 327 $a18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Do?ra Horva?th; Author Index; Subject Index 330 $aThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue.Written in a non-technical language, this volume is divided into four sections:Image and Response - illustrate 410 0$aAdvertising and consumer psychology. 606 $aImagery (Psychology) 606 $aPersuasion (Psychology) 606 $aAdvertising$xPsychological aspects 608 $aElectronic books. 615 0$aImagery (Psychology) 615 0$aPersuasion (Psychology) 615 0$aAdvertising$xPsychological aspects. 676 $a153.8/52 701 $aBatra$b Rajeev$0953767 701 $aScott$b Linda M$048430 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456457903321 996 $aPersuasive imagery$92156496 997 $aUNINA