LEADER 04214nam 2200673 450 001 9910456384603321 005 20200520144314.0 010 $a1-282-05615-8 010 $a9786612056154 010 $a1-4426-8333-3 024 7 $a10.3138/9781442683334 035 $a(CKB)2420000000004546 035 $a(EBL)3251331 035 $a(SSID)ssj0000313185 035 $a(PQKBManifestationID)11264407 035 $a(PQKBTitleCode)TC0000313185 035 $a(PQKBWorkID)10366967 035 $a(PQKB)11655596 035 $a(CaPaEBR)417420 035 $a(CaBNvSL)thg00600768 035 $a(MiAaPQ)EBC3251331 035 $a(MiAaPQ)EBC4672249 035 $a(DE-B1597)465111 035 $a(OCoLC)944177246 035 $a(DE-B1597)9781442683334 035 $a(Au-PeEL)EBL4672249 035 $a(CaPaEBR)ebr11257923 035 $a(OCoLC)958571884 035 $a(EXLCZ)992420000000004546 100 $a20160922h19901990 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWhen television was young $eprimetime Canada 1952-1967 /$fPaul Rutherford 210 1$aToronto, [Ontario] ;$aBuffalo, [New York] ;$aLondon, [England] :$cUniversity of Toronto Press,$d1990. 210 4$dİ1990 215 $a1 online resource (672 p.) 300 $aIncludes index. 311 $a0-8020-6647-X 311 $a0-8020-4344-5 320 $aIncludes bibliographical references. 327 $tFrontmatter --$tContents --$tGraphics --$tAcknowledgments --$tIntroduction: A Personal Journey --$t1. Expectations --$t2. Enter CBC-TV --$t3. What's on Tonight? --$t4. Enter CTV --$t5. Information for Everyone --$t6. Variety's Heyday --$t7. In Gameland --$t8. Culture on the Small Screen --$t9. 'And Now a Word from Our Sponsors' --$t10. Storytelling --$t11. Versions of Reality --$t12. On Viewing --$tAfterword: Understanding Television --$tAPPENDIX I: Forms and Genres --$tAPPENDIX II: Viewing Analysis --$tNotes --$tPrimary Sources --$tIndex 330 $aA decade after the first Canadian telecasts in September 1952, TV had conquered the country. Why was the little screen so enthusiastically welcomed by Canadians? Was television in its early years more innovative, less commercial, and more Canadian than current than current offerings? In this study of what is often called the 'golden age' of television, Paul Rutherford has set out to dispel some cherished myths and to resurrect the memory of a noble experiment in the making of Canadian culture. He focuses on three key aspects of the story. The first is the development of the national service, including the critical acclaim won by Radio-Canada, the struggles of the CBC's English service to provide mass entertainment that could compete with the Hollywood product, and the effective challenge of private television to the whole dream of public broadcasting.The second deals with the wealth of made-in-Canada programming available to please and inform viewers - even commercials receive close attention. Altogether, Rutherford argues, Canadian programming reflected as well as enhanced the prevailing values and assumptions of the mainstream.The final focus is on McLuhan's Question: What happens to society when a new medium of communications enters the picture? Rutherford's findings cast doubt upon the common presumptions about the awesome power of television.Television in Canada, Rutherford concludes, amounts to a failed revolution. It never realized the ambitions of its masters or the fears of its critics. Its course was shaped not only by the will of the government, the power of commerce, and the empire of Hollywood, but also by the desires and habits of the viewers. 606 $aTelevision broadcasting$zCanada$xHistory 606 $aTelevision programs$zCanada$xHistory 608 $aElectronic books. 615 0$aTelevision broadcasting$xHistory. 615 0$aTelevision programs$xHistory. 676 $a384.550971 700 $aRutherford$b Paul$0104184 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456384603321 996 $aWhen television was young$92455352 997 $aUNINA