LEADER 06422nam 22007213u 450 001 9910456343203321 005 20250705110038.0 010 $a1-282-44465-4 010 $a9786612444654 010 $a0-472-02453-1 035 $a(CKB)2520000000006831 035 $a(EBL)3414596 035 $a(OCoLC)587601952 035 $a(SSID)ssj0000338848 035 $a(PQKBManifestationID)11233050 035 $a(PQKBTitleCode)TC0000338848 035 $a(PQKBWorkID)10323568 035 $a(PQKB)10833460 035 $a(MiAaPQ)EBC3414596 035 $a(ODN)ODN0000303257 035 $a(EXLCZ)992520000000006831 100 $a20160523d2009|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHyperlinked Society $eQuestioning Connections in the Digital Age 210 $aAnn Arbor $cUniversity of Michigan Press$d2009 215 $a1 online resource (326 p.) 225 1 $aNew Media World 300 $aDescription based upon print version of record. 311 08$a0-472-05043-5 327 $aContents; Joseph Turow / Introduction: On Not Taking the Hyperlink for Granted; PART 1. Hyperlinks and the Organization of Attention; James G.Webster / Structuring a Marketplace of Attention; Alexander Halavais / The Hyperlink as Organizing Principle; Philip M. Napoli / Hyperlinking and the Forces of "Massification"; Lokman Tsui / The Hyperlink in Newspapers and Blogs; Eszter Hargittai / The Role of Expertise in Navigating Links of Influence; Seth Finkelstein / Google, Links, and Popularity versus Authority; PART 2. Hyperlinks and the Business of Media 327 $aMartin Nisenholtz / The Hyperlinked News OrganizationTom Hespos / How Hyperlinks Ought to Change the Advertising Business; Stacey Lynn Schulman / Hyperlinks and Marketing Insight; Eric Picard / Hyperlinking and Advertising Strategy; Marc A. Smith / From Hyperlinks to Hyperties; PART 3. Hyperlinks, the Individual and the Social; David Weinberger / The Morality of Links; Stefaan G.Verhulst / Linked Geographies: Maps as Mediators of Reality; Jeremy W. Crampton / Will Peasants Map? Hyperlinks, Map Mashups, and the Future of Information; Lada A. Adamic / The Social Hyperlink 327 $aMarkus Prior / Are Hyperlinks "Weak Ties"?Matthew Hindman / What Is the Online Public Sphere Good For?; Selected Bibliography; About the Authors; Index 330 $a"Links" are among the most basic?-and most unexamined?-features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers' creation of links? How do links shape the size and scope of the public sphere in the digital age? Are hyperlinks "bridging" mechanisms that encourage people to see beyond their personal beliefs to a broader and more diverse world? Or do they simply reinforce existing bonds by encouraging people to ignore social and political perspectives that conflict with their existing interests and beliefs? This pathbreaking collection of essays will be valuable to anyone interested in the now taken for granted connections that structure communication, commerce, and civic discourse in the world of digital media. "This collection provides a broad and deep examination of the social, political, and economic implications of the evolving, web-based media environment. The Hyperlinked Society will be a very useful contribution to the scholarly debate about the role of the internet in modern society, and especially about the interaction between the internet and other media systems in modern society." ?-Charles Steinfield, Professor and Chairperson, Department of Telecommunication, Information Studies, and Media, Michigan State University Joseph Turow is Robert Lewis Shayon Professor at the Annenberg School for Communication, University of Pennsylvania. He was named a Distinguished Scholar by the National Communication Association and a Fellow of the International Communication Association in 2010. He has authored eight books, edited five, and written more than 100 articles on mass media industries. His books include Niche Envy: Marketing Discrimination in the Digital Age and Breaking up America: Advertisers and the New Media World . Lokman Tsui is a doctoral candidate at the Annenberg School for Communication, University of Pennsylvania. His research interests center on new media and global communication. Cover image: This graph from Lada Adamic's chapter depicts the link structure of political blogs in the United States. The shapes reflect the blogs, and the colors of the shapes reflect political orientation?-red for conservative blogs, blue for liberal ones. The size of each blog reflects the number of blogs that link to it. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org. 410 0$aNew Media World 606 $aDigital media -- Social aspects 606 $aInternet -- Social aspects 606 $aInternet$xSocial aspects 606 $aDigital media$xSocial aspects 606 $aSocial Change$2HILCC 606 $aSociology & Social History$2HILCC 606 $aSocial Sciences$2HILCC 615 4$aDigital media -- Social aspects. 615 4$aInternet -- Social aspects. 615 0$aInternet$xSocial aspects. 615 0$aDigital media$xSocial aspects. 615 7$aSocial Change 615 7$aSociology & Social History 615 7$aSocial Sciences 676 $a303.48/33 686 $aCOM034000$aSOC000000$aSOC052000$2bisacsh 700 $aTsui$b Lokman$0801218 701 $aTurow$b Joseph$0801217 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910456343203321 996 $aHyperlinked Society$91950107 997 $aUNINA