LEADER 05196nam 2200673 a 450 001 9910456340903321 005 20200520144314.0 010 $a1-281-01507-5 010 $a9786611015077 010 $a0-08-049756-X 035 $a(CKB)111086906317390 035 $a(EBL)296828 035 $a(OCoLC)63116720 035 $a(SSID)ssj0000213331 035 $a(PQKBManifestationID)11184865 035 $a(PQKBTitleCode)TC0000213331 035 $a(PQKBWorkID)10151095 035 $a(PQKB)10899109 035 $a(MiAaPQ)EBC296828 035 $a(CaSebORM)9781558609235 035 $a(Au-PeEL)EBL296828 035 $a(CaPaEBR)ebr10180779 035 $a(CaONFJC)MIL101507 035 $a(EXLCZ)99111086906317390 100 $a20021104d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aObserving the user experience$b[electronic resource] $ea practitioner's guide to user research /$fMike Kuniavsky 205 $a1st edition 210 $aSan Francisco, CA $cMorgan Kaufmann Publishers$dc2003 215 $a1 online resource (577 p.) 225 1 $aMorgan Kaufmann series in interactive technologies 300 $aDescription based upon print version of record. 311 $a1-55860-923-7 320 $aIncludes bibliographical references (p. 542-544) and index. 327 $aFront Cover; Observing the User Experience; Copyright Page; Contents; Preface; PART I: Why Research is Good and How It Fits Into Product Development; CHAPTER 1. Typhoon: A Fable; The Short History of Typhoon; CHAPTER 2. Do A Usability Test Now!; A Micro-Usability Test; What Did You Learn?; What to Do Next; CHAPTER 3. Balancing Needs Through Iterative Development; Success for End Users Is; Success for Advertisers Is; Success for the Company Is; A System of Balance: Iterative Development; Iterative Development and User Research; Example: A Scheduling Service; CHAPTER 4. The User Experience 327 $aInformation ArchitectureInteraction Design; Identity Design; The User Experience Research; PART II: User Experience Research Techniques; CHAPTER 5. The Research Plan; Goals; Schedules; Budget; Research Plan for Company X; Maintenance; CHAPTER 6. Universal Tools: Recruiting and Interviewing; Recruiting; Interviewing; CHAPTER 7. User Profiles; When to Do It; How to Do It; Using Profiles; Example; CHAPTER 8. Contextual Inquiry,Task Analysis, Card Sorting; Contextual Inquiry; Task Analysis; Card Sorting; CHAPTER 9. Focus Groups; When Focus Groups Are Appropriate; How to Conduct Focus Groups 327 $aFocal Group AnalysisExample; CHAPTER 10. Usability Tests; When to Test; How to Do It; How to Analyze It; Example; CHAPTER 11. Surveys; When to Conduct Surveys; How to Field a Survey; How to Analyze Survey Responses; Follow-Up and Ongoing Research; CHAPTER 12. Ongoing Relationship; Background; Diaries; Advisory Boards; Beta Testing; Telescoping; Taking the Longer View; CHAPTER 13. Log Files and Customer Support; The Customer Support Process; Collecting Comments; Reading Comments; Organize and Analyze Them; Log Files; What's in a Log File, and What's Not; Logs and Cookies; Some Useful Metrics 327 $aExtracting Knowledge from DataCHAPTER 14. Competitive Research; When Competitive Research is Effective; Competitive Research Methods; Analyzing Competitive Research; Acting on Competitive Research; Example: A Quick Evaluation of ZDNet; CHAPTER 15. Others' Hard Work: Published Information and Consultants; Published Information; Hiring Specialists; CHAPTER 16. Emerging Techniques; Variations on Techniques; Combining; PART III: Communicating Results; CHAPTER 17. Reports and Presentations; Preparation; The Report; The Presentation; CHAPTER 18. Creating a User-Centered Corporate Culture 327 $aIntegrationJustification; What If It's Too Difficult?; The Only Direction; Appendix A: The Budget Research Lab; Appendix B: Common Survey Questions; Appendix C: Observer Instructions; Bibliography; Index; About the Author 330 $aThe gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research 410 0$aMorgan Kaufmann series in interactive technologies. 606 $aHuman-computer interaction 606 $aUser interfaces (Computer systems) 608 $aElectronic books. 615 0$aHuman-computer interaction. 615 0$aUser interfaces (Computer systems) 676 $a004/.01/9 700 $aKuniavsky$b Mike$0903520 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910456340903321 996 $aObserving the user experience$92053076 997 $aUNINA