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100   $a19870601d1986      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aTelevision advertising and televangelism$b[electronic resource] $ediscourse analysis of persuasive language /$fRosemarie Schmidt and Joseph F. Kess
210   $aAmsterdam ;$aPhiladelphia $cJ. Benjamins Pub. Co.$d1986
215   $a1 online resource (97 p.)
225 1 $aPragmatics & beyond,$x0166-6258 ;$vVII:5
300   $aDescription based upon print version of record.
311   $a90-272-2555-9 
311   $a1-55619-006-9 
320   $aIncludes bibliographical references.
327   $aTELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series
330   $aThe research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
410  0$aPragmatics & beyond ;$vVII:5.
606   $aPersuasion (Rhetoric)
606   $aTelevision advertising$xLanguage
606   $aTelevision in religion
606   $aEvangelistic work$xLanguage
608   $aElectronic books.
615  0$aPersuasion (Rhetoric)
615  0$aTelevision advertising$xLanguage.
615  0$aTelevision in religion.
615  0$aEvangelistic work$xLanguage.
676   $a808.5/0141
700   $aSchmidt$b Rosemarie$0920137
701   $aKess$b Joseph F$0172783
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910456301103321
996   $aTelevision advertising and televangelism$92063996
997   $aUNINA