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181   $ctxt
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200 00$aSports media $etransformation, integration, consumption /$fedited by Andrew C. Billings
210  1$aNew York :$cRoutledge,$d2011.
215   $a1 online resource (233 p.)
225 1 $aElectronic media research series
300   $aDescription based upon print version of record.
311   $a0-415-70332-8 
311   $a0-415-88368-7 
320   $aIncludes bibliographical references and index.
327   $aSports Media Transformation, Integration, Consumption; Copyright; Contents; Series editor's foreword; Preface and acknowledgements; Contributors; Introduction; 1 Keeping Score: Reflections and suggestions for scholarship in sports and media; 2 Theorizing the Sports-Television Dream Marriage: Why sports fit television so well; 3 The Power of a Fragmented Collective: Radical pluralist feminism and technologies of the self in the sports blogosphere; 4 Mocking the Fan for Fun and Profit: Sports dirt, fanship identity, and commercial narratives
327   $a5 Fair Ball?: Exploring the relationship between media sports and viewer morality6 Sports Media: Beyond broadcasting, beyond sports, beyond societies?; 7 Tweets and Blogs: Transformative, adversarial, and integrative developments in sports media; 8 From Analysis to Aggression: The nature of fan emotion, cognition and behavior in Internet sports communities; 9 The Less You Say: An initial study of gender coverage in sports on Twitter; 10 Sport, Identities, and Consumption: The construction of sport at ESPN.com
327   $a11 Reaction Time: Assessing the record and advancing a future of sports media scholarshipAppendix: Contributions to sports media scholarship: a comprehensive reference list; Index
330   $a"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media"--$cProvided by publisher.
410  0$aElectronic media research series.
606   $aMass media and sports
606   $aSports$xSocial aspects
608   $aElectronic books.
615  0$aMass media and sports.
615  0$aSports$xSocial aspects.
676   $a070.449796
701   $aBillings$b Andrew C$0772501
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
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996   $aSports media$92470303
997   $aUNINA