LEADER 05993aam 2200829 450 001 9910456033203321 005 20211207164648.0 010 $a9781136403477$be-book 010 $a1136403477$be-book 010 $a9781417507764 010 $a1417507764 010 $a9781281052469 010 $a1281052469 010 $a9786611052461 010 $a6611052461 010 $a9780080477701 010 $a0080477704 024 3 $a9780080477701 035 $a(CKB)111090529103766 035 $a(EBL)294126 035 $a(OCoLC)441808102 035 $a(SSID)ssj0000154317 035 $a(PQKBManifestationID)11158248 035 $a(PQKBTitleCode)TC0000154317 035 $a(PQKBWorkID)10417506 035 $a(PQKB)10890581 035 $a(MiAaPQ)EBC294126 035 $a(Au-PeEL)EBL294126 035 $a(CaPaEBR)ebr10185880 035 $a(CaONFJC)MIL105246 035 $a(OCoLC)1066433486 035 $a(OCoLC-P)1066433486 035 $a(FlBoTFG)9780080477701 035 $a(EXLCZ)99111090529103766 100 $a20110513h20112004 uy 0 101 0 $aeng 135 $aurcn#---uuuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFestival and Events Management $eAn International Arts and Culture Perspective /$fedited by Ian Yeoman, Martin Robertson, Jane Ali-Kinght, Siobhan Drummond, Una McMahon-Beattie 210 1$aLondon ;$aNew York :$cRoutledge,$d2011. 210 4$dİ2004 215 $a1 online resource (xxi, 418 pages) $cillustrations 300 $aDescription based upon print version of record. 300 $aOriginally published: Butterworth-Heinemann, 2004. 311 0 $a1138133302 311 0 $a075065872X 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Festival and Events Management; Copyright Page; Contents; Foreword by Peter Irvine; Foreword by Peter Lederer; Contributors; Introduction; Part A: Festivals, events and the cultural experience; 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson; 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan; 3. Festivals, events and the destination: Ros Derrett; Part B: Managing the arts, culture and leisure experience; 4. Event design and management: ritual sacrifice?: Steve Brown and Jane James 327 $a5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie6. Service quality and managing your people: Siobhan Drummond and Heather Anderson; 7. Implications and use of information technology within events: Karl Knox; Part C: Marketing, revenue and retail operations; 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop; 9. Marketing information for the events industry: Emma Wood; 10. Merchandising and retail: Stephen A. Doyle 327 $a11. Festival and event catering operations: Kevin Fields and Paul Stansbie12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws; 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman; Part D: Policies and strategies of art and leisure event management; 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher; 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald 327 $a16. The economics and evaluation of festivals and events: Jack Carlsen17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman; 18. The behavioural aspects of financial management: Razaq Raj; 19. Risk and decision making in events management: Phyllis Laybourn; Part E: Case studies and contemporary issues of arts and leisure festivals and events; 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge 327 $a21. Wine tourism events: Apulia, Italy: Marina Novelli22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson; 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj; 24. The Anglesey Sea Symposium, UK: Lester D. Matthews; 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt; Index 330 8 $aAnnotation$bFestival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA. 606 $aSpecial events$xManagement 606 $aFestivals$xManagement 608 $aElectronic books. 615 0$aSpecial events$xManagement. 615 0$aFestivals$xManagement. 676 $a394.2068 700 $aYeoman$b Ian$4edt$0941888 702 $aRobertson$b Martin$4edt 702 $aAli-Knight$b Jane$4edt 702 $aDrummond$b Siobhan$4edt 702 $aMcMahon-Beattie$b Una$4edt 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910456033203321 996 $aFestival and Events Management$92125217 997 $aUNINA