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100   $a20030605d2004      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe power of words$b[electronic resource] $eunveiling the speaker and writer's hidden craft /$fDavid Kaufer ... [et al.] ; foreword by Todd Oakley
210   $aMahwah, N.J. $cLawrence Erlbaum$d2004
215   $a1 online resource (273 p.)
300   $aDescription based upon print version of record.
311   $a0-415-65263-4 
311   $a0-8058-4783-9 
320   $aIncludes bibliographical references (p. 235-242) and index.
327   $aBook Cover; Title; Copyright; Dedication; Table of Contents; Foreword; Preface; Acknowledgements; Introduction: Words and their Potency for Priming Audiences; I: Preliminaries; 1 Priming Audience and Practices of Literacy; 2 Cataloging English Strings for Their Priming Potencies: A Report of a Research Study; 3 Methods for Selecting and Cataloging Strings; 4 The Catalog Hierarchy; 5 The Hierarchy in Relation to Previous Scholarship; II: Results; 6 Cluster 1: Internal Perspectives; 7 Cluster 2: Relational Perspectives, Part I; 8 Cluster 2: Relational Perspectives, Part II
327   $a9 Cluster 3: External PerspectivesIII: Implications and Applications of Rhetorical Priming Theory; 10 Using Priming Strings to Analyze Corpora of Texts; References; Author Index; Subject Index
330   $aIn 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that ""the difference between the almost-right word and the right word is really a large matter."" We recognize differences between a politician who is ""willful"" and one who is ""willing"" even though the difference does not cross word-stems or parts of speech. We recognize that being ""held up"" evokes different experiences depending upon whether its direct object is a meeting, a bank, or an example. Although we can notice hundreds of examples in the language where small differe
606   $aEnglish language$xSemantics
606   $aEnglish language$xSpoken English
606   $aEnglish language$xWritten English
606   $aWritten communication
606   $aOral communication
608   $aElectronic books.
615  0$aEnglish language$xSemantics.
615  0$aEnglish language$xSpoken English.
615  0$aEnglish language$xWritten English.
615  0$aWritten communication.
615  0$aOral communication.
676   $a401/.43
701   $aKaufer$b David S$0966152
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910455873103321
996   $aThe power of words$92192479
997   $aUNINA