LEADER 02581nam  22006134a 450 
001 9910455747303321
005 20200520144314.0
010   $a1-280-42287-4
010   $a9786610422876
010   $a0-313-01238-5
035   $a(CKB)111087026966166
035   $a(EBL)3000864
035   $a(OCoLC)929145159
035   $a(SSID)ssj0000175993
035   $a(PQKBManifestationID)11163833
035   $a(PQKBTitleCode)TC0000175993
035   $a(PQKBWorkID)10204187
035   $a(PQKB)10783562
035   $a(MiAaPQ)EBC3000864
035   $a(Au-PeEL)EBL3000864
035   $a(CaPaEBR)ebr10023339
035   $a(CaONFJC)MIL42287
035   $a(EXLCZ)99111087026966166
100   $a20011011d2002      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe idea of political marketing$b[electronic resource] /$fNicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
210   $aWestport, Conn. $cPraeger$d2002
215   $a1 online resource (270 p.)
225 1 $aPraeger series in political communication
300   $aDescription based upon print version of record.
311   $a0-275-97595-9 
320   $aIncludes bibliographical references (p. [221]-241) and index.
327   $aContents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends
327   $a8 The Marketing of Political MarketingBibliography; Index; About the Editors and Contributors
410  0$aPraeger series in political communication.
606   $aCampaign management
606   $aMarketing$xPolitical aspects
608   $aElectronic books.
615  0$aCampaign management.
615  0$aMarketing$xPolitical aspects.
676   $a324.7
701   $aO'Shaughnessy$b Nicholas J.$f1954-$0621449
701   $aHenneberg$b Stephan C. M$0858637
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910455747303321
996   $aThe idea of political marketing$91916707
997   $aUNINA