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010   $a9786612420689
010   $a0-313-35049-3
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100   $a20080724d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe entrepreneur's guide to marketing$b[electronic resource] /$fRobert F. Everett
210   $aWestport, Conn. $cPraeger$d2009
215   $a1 online resource (198 p.)
225 1 $aThe entrepreneur's guide,$x1939-2478
300   $aDescription based upon print version of record.
311   $a0-313-35048-5 
320   $aIncludes bibliographical references and index.
327   $aMarketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
330   $aMarketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Eve
410  0$aEntrepreneur's guide (Westport, Conn.)
606   $aMarketing$xManagement
606   $aMarketing$xDecision making
606   $aSmall business marketing
606   $aSales management
608   $aElectronic books.
615  0$aMarketing$xManagement.
615  0$aMarketing$xDecision making.
615  0$aSmall business marketing.
615  0$aSales management.
676   $a658.8
700   $aEverett$b Robert F$0887858
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910455498003321
996   $aThe entrepreneur's guide to marketing$91983234
997   $aUNINA