LEADER 02259nam 22005774a 450 001 9910455481903321 005 20210519101924.0 010 $a0-8144-2722-7 035 $a(CKB)111087027959192 035 $a(EBL)243006 035 $a(OCoLC)475962439 035 $a(SSID)ssj0000128882 035 $a(PQKBManifestationID)11150077 035 $a(PQKBTitleCode)TC0000128882 035 $a(PQKBWorkID)10070426 035 $a(PQKB)11074508 035 $a(MiAaPQ)EBC243006 035 $a(Au-PeEL)EBL243006 035 $a(CaPaEBR)ebr10120154 035 $a(OCoLC)935227938 035 $a(EXLCZ)99111087027959192 100 $a20021204d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConquering consumerspace$b[electronic resource] $emarketing strategies for a branded world /$fMichael R. Solomon 210 $aNew York $cAMACOM$dc2003 215 $a1 online resource (288 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-0741-2 320 $aIncludes bibliographical references (p. 251-265) and index. 327 $aPreliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index 330 $aWelcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy. 606 $aBranding (Marketing) 606 $aConsumers' preferences 606 $aCustomer relations 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aConsumers' preferences. 615 0$aCustomer relations. 676 $a658.8/27 700 $aSolomon$b Michael R$0222905 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910455481903321 996 $aConquering consumerspace$91989827 997 $aUNINA LEADER 02716nam 2200589Ia 450 001 9910965543103321 005 20200520144314.0 010 $a979-82-16-31187-4 010 $a1-283-28374-3 010 $a9786613283740 010 $a1-4422-0956-9 035 $a(CKB)2670000000122920 035 $a(EBL)781766 035 $a(OCoLC)759807085 035 $a(SSID)ssj0000538588 035 $a(PQKBManifestationID)12192377 035 $a(PQKBTitleCode)TC0000538588 035 $a(PQKBWorkID)10559993 035 $a(PQKB)10616428 035 $a(Au-PeEL)EBL781766 035 $a(CaPaEBR)ebr10502000 035 $a(CaONFJC)MIL328374 035 $a(MiAaPQ)EBC781766 035 $a(EXLCZ)992670000000122920 100 $a20110609d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLincoln, Inc $eselling the sixteenth president in contemporary America /$fJackie Hogan 210 $aLanham, MD $cRowman & Littlefield Publishers$d2011 215 $a1 online resource (356 p.) 300 $aDescription based upon print version of record. 311 08$a1-4422-0955-0 311 08$a1-4422-0954-2 320 $aIncludes bibliographical references and index. 327 $aAcknowledgments; Chapter 1: Lincoln, Inc.: Selling the Sixteenth President; Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism; Chapter 3: Packaging the President: Lincoln Biographies; Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film; Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics; Chapter 6: A Is for Abe: Teaching Lincoln; Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums; Chapter 8: Selling Lincoln: Who Do We Think We Are?; Notes; Bibliography; About the Author 330 $aLincoln, Inc. is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be. 606 $aPublic opinion$zUnited States 606 $aMarket segmentation$zUnited States 615 0$aPublic opinion 615 0$aMarket segmentation 676 $a973.7092 700 $aHogan$b Jackie$f1967-$01855945 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910965543103321 996 $aLincoln, Inc$94454421 997 $aUNINA