LEADER 03504nam 2200625Ia 450 001 9910455425003321 005 20200520144314.0 010 $a1-282-30338-4 010 $a9786612303388 010 $a0-470-53590-3 035 $a(CKB)1000000000799583 035 $a(EBL)468801 035 $a(OCoLC)536076052 035 $a(SSID)ssj0000289782 035 $a(PQKBManifestationID)11205569 035 $a(PQKBTitleCode)TC0000289782 035 $a(PQKBWorkID)10403725 035 $a(PQKB)11094928 035 $a(MiAaPQ)EBC468801 035 $a(CaSebORM)9780470521168 035 $a(Au-PeEL)EBL468801 035 $a(CaPaEBR)ebr10351926 035 $a(CaONFJC)MIL230338 035 $a(EXLCZ)991000000000799583 100 $a20090611d2010 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBehind the cloud$b[electronic resource] $ethe untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /$fMarc R. Benioff, Carlye Adler 205 $a1st ed. 210 $aSan Francisco $cJossey-Bass$dc2010 215 $a1 online resource (307 p.) 300 $aDescription based upon print version of record. 311 $a0-470-52116-3 320 $aIncludes bibliographical references and index. 327 $aBehind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love 327 $aPart 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index 330 $aHow did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a 46-billion dollar industry, Benioff's story will help business 606 $aCustomer relations$xManagement 606 $aSales management 608 $aElectronic books. 615 0$aCustomer relations$xManagement. 615 0$aSales management. 676 $a658.8 700 $aBenioff$b Marc R.$f1964-$0861153 701 $aAdler$b Carlye$0861154 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910455425003321 996 $aBehind the cloud$91921981 997 $aUNINA