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001 9910455384703321
005 20200520144314.0
010   $a1-283-21270-6
010   $a9786613212702
010   $a0-8389-9154-8
010   $a0-8389-9715-5
035   $a(CKB)1000000000788198
035   $a(EBL)474210
035   $a(OCoLC)436156384
035   $a(SSID)ssj0000198163
035   $a(PQKBManifestationID)12012053
035   $a(PQKBTitleCode)TC0000198163
035   $a(PQKBWorkID)10168983
035   $a(PQKB)10945238
035   $a(MiAaPQ)EBC474210
035   $a(Au-PeEL)EBL474210
035   $a(CaPaEBR)ebr10492921
035   $a(CaONFJC)MIL321270
035   $a(EXLCZ)991000000000788198
100   $a20081031d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing today's academic library$b[electronic resource] $ea bold new approach to communicating with students /$fBrian Mathews
210   $aChicago $cAmerican Library Association$d2009
215   $a1 online resource (191 p.)
300   $aDescription based upon print version of record.
311   $a0-8389-0984-1 
320   $aIncludes bibliographical references and index.
327   $aDo libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
330   $aWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
606   $aAcademic libraries$xMarketing
606   $aAcademic libraries$xPublic relations
606   $aLibraries and students
606   $aAdvertising$xLibraries
608   $aElectronic books.
615  0$aAcademic libraries$xMarketing.
615  0$aAcademic libraries$xPublic relations.
615  0$aLibraries and students.
615  0$aAdvertising$xLibraries.
676   $a021.7
700   $aMathews$b Brian$g(Brian Scott)$0909479
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910455384703321
996   $aMarketing today's academic library$92035080
997   $aUNINA