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100   $a19960701d1997      uy             0
101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 10$aBreaking up America$b[electronic resource] $eadvertisers and the new media world /$fJoseph Turow
210   $aChicago $cUniversity of Chicago Press$d1997
215   $a1 online resource (260 p.)
300   $aDescription based upon print version of record.
311   $a0-226-81749-0 
311   $a0-226-81750-4 
320   $aIncludes bibliographical references (p. 201-230) and index.
327   $tFront matter --$tCONTENTS --$tPREFACE --$tONE. Targeting a New World --$tTWO. In Mass Marketing's Shadow --$tTHREE. The Roots of Division --$tFOUR. Mapping a Fractured Society --$tFIVE. Signaling Divisions --$tSIX. Tailoring Differences --$tSEVEN. Planning a Fractured Future --$tEIGHT. Image Tribes --$tNOTES --$tINDEX
330   $aCombining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."-Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."-Randall Rothenberg, Atlantic Monthly
606   $aAdvertising$xSocial aspects$zUnited States
606   $aTarget marketing$zUnited States
608   $aElectronic books.
615  0$aAdvertising$xSocial aspects
615  0$aTarget marketing
676   $a659.1/042
676   $a659.1042
700   $aTurow$b Joseph$0801217
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910455330403321
996   $aBreaking up America$92028903
997   $aUNINA