LEADER 04226nam 22006252 450 001 9910455271203321 005 20151002020706.0 010 $a0-7486-7108-0 010 $a1-282-13656-9 010 $a9786612136566 010 $a0-7486-3594-7 035 $a(CKB)1000000000767694 035 $a(EBL)448730 035 $a(OCoLC)462323475 035 $a(SSID)ssj0000306606 035 $a(PQKBManifestationID)11226551 035 $a(PQKBTitleCode)TC0000306606 035 $a(PQKBWorkID)10299005 035 $a(PQKB)10820321 035 $a(UkCbUP)CR9780748635948 035 $a(StDuBDS)EDZ0000092821 035 $a(MiAaPQ)EBC448730 035 $a(Au-PeEL)EBL448730 035 $a(CaPaEBR)ebr10309061 035 $a(CaONFJC)MIL213656 035 $a(EXLCZ)991000000000767694 100 $a20130327d2009|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPower play $esport, the media and popular culture /$fRaymond Boyle and Richard Haynes$b[electronic resource] 205 $a2nd ed. 210 1$aEdinburgh :$cEdinburgh University Press,$d2009. 215 $a1 online resource (ix, 254 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 02 Oct 2015). 311 $a0-7486-3593-9 311 $a0-7486-3592-0 320 $aIncludes bibliographical references (p. [223]-239) and index. 327 $aPreface -- Acknowledgments -- 1. Sport, the Media and Popular Culture -- 2. All Our Yesterdays : A History of Media Sport -- 3. A Sporting Triangle : Television, Sport and Sponsorship -- 4. Power Game : Why Sport Matters to Television -- 5. Who Wants to Be a Millionaire? Media Sport and Stardom -- 6. The Race Game : Media Sport, Race and Ethnicity -- 7. Playing the Game : Media Sport and Gender -- 8. Games Across Frontiers : Mediated Sport and National Identity -- 9. The Sports Pages : Journalism and Sport -- 10. Consuming Sports : Fans, Fandom and the Audience -- 11. Conclusion : Sport in the Digital Age -- Bibliography -- Index. 330 $aPraise for the first edition: 'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture. 'European Journal of Communication (2000) 'Excellent, well written and informative? of interest and use to a wider constituency. 'Times Higher Education Supplement (May 2000) The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy. 606 $aMass media and sports$xSocial aspects$zGreat Britain 606 $aMass media and sports$xEconomic aspects$zGreat Britain 615 0$aMass media and sports$xSocial aspects 615 0$aMass media and sports$xEconomic aspects 676 $a306.483 700 $aBoyle$b Raymond$f1966-$0523622 702 $aHaynes$b Richard$f1966- 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910455271203321 996 $aPower play$92450488 997 $aUNINA