LEADER 03636nam 22006252 450 001 9910455210303321 005 20151005020624.0 010 $a1-107-71351-X 010 $a0-511-03107-6 010 $a0-521-78830-7 010 $a0-511-15161-6 010 $a0-511-04632-4 010 $a0-511-75383-7 035 $a(CKB)111056485619240 035 $a(EBL)144724 035 $a(OCoLC)614642475 035 $a(SSID)ssj0000250933 035 $a(PQKBManifestationID)11174271 035 $a(PQKBTitleCode)TC0000250933 035 $a(PQKBWorkID)10245161 035 $a(PQKB)10900926 035 $a(UkCbUP)CR9780511753831 035 $a(MiAaPQ)EBC144724 035 $a(Au-PeEL)EBL144724 035 $a(CaPaEBR)ebr10014984 035 $a(EXLCZ)99111056485619240 100 $a20141103d2000|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStated choice methods : analysis and applications /$fJordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2000. 215 $a1 online resource (xv, 402 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a0-521-78275-9 311 $a0-511-01172-5 320 $aIncludes bibliographical references (p. 382-398) and index. 327 $aPreliminaries; Contents; Figures; Tables; Acknowledgements; 1 Choosing as a way of life; 2 Introduction to stated preference models and methods; 3 Choosing a choice model; 4 Experimental design; 5 Design of choice experiments; 6 Relaxing the IID assumption - introducing variants of the MNL model; 7 Complex non-IID multiple choice designs; 8 Combining sources of preference data; 9 Implementing SP choice behaviour projects; 10 Marketing case studies; 11 Transportation case studies; 12 Environmental valuation case studies; 13 Cross validity and external validity of SP models; References; Index 330 $aUnderstanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling. 606 $aConsumer behavior$xMathematical models 606 $aDecision making$xMathematical models 615 0$aConsumer behavior$xMathematical models. 615 0$aDecision making$xMathematical models. 676 $a658.8/342 700 $aLouviere$b Jordan J.$088709 702 $aHensher$b David A.$f1947- 702 $aSwait$b Joffre Dan 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910455210303321 996 $aStated Choice Methods$9394917 997 $aUNINA