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100   $a19951122d1996      uy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aAccounting for tastes$b[electronic resource] /$fGary S. Becker
210   $aCambridge, MA $cHarvard University Press$d1996
215   $a1 online resource (288p. )$cill
300   $aOriginally published: 1996.
311   $a0-674-54356-4 
311   $a0-674-54357-2 
320   $aIncludes bibliographical references (p. 245-258) and index.
327   $aPart I: Personal Capital 1. Preferences and Values De Gustibus Non Est Disputandum A Theory of Rational Addiction Rational Addiction and the Effect of Price on Consumption An Empirical Analysis of Cigarette Addiction Habits, Addictions, and Traditions Part 2: Social Capital The Economic Way of Looking at Life A Theory of Social Interactions A Note on Restaurant Pricing and Other Examples of Social Influences on Price A Simple Theory of Advertising as a Good or Bad Norms and the Formation of Preferences Spouses and Beggars: Love and Sympathy Acknowledgments References Index
330   $aEconomists generally accept as given the old adage that there's no accounting for taste. Nobel Laureate Gary Becker disagrees, and in this collection confronts the problem of preferences and values.
330   $bEconomists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.
606   $aConsumers' preferences
606   $aConsumer behavior
606   $aConsumption (Economics)$xSocial aspects
606   $aHuman capital
608   $aElectronic books.
615  0$aConsumers' preferences.
615  0$aConsumer behavior.
615  0$aConsumption (Economics)$xSocial aspects.
615  0$aHuman capital.
676   $a339.47
700   $aBecker$b Gary S$g(Gary Stanley),$f1930-$0118957
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910455191303321
996   $aAccounting for tastes$925695
997   $aUNINA