LEADER 05411nam 2200673Ia 450 001 9910455108003321 005 20200520144314.0 010 $a1-282-34534-6 010 $a9786612345340 024 7 $a10.1515/9783110215366 035 $a(CKB)1000000000791772 035 $a(EBL)476047 035 $a(OCoLC)558740440 035 $a(SSID)ssj0000303749 035 $a(PQKBManifestationID)11266378 035 $a(PQKBTitleCode)TC0000303749 035 $a(PQKBWorkID)10276748 035 $a(PQKB)11364735 035 $a(MiAaPQ)EBC476047 035 $a(DE-B1597)36046 035 $a(OCoLC)719449729 035 $a(DE-B1597)9783110215366 035 $a(Au-PeEL)EBL476047 035 $a(CaPaEBR)ebr10343357 035 $a(CaONFJC)MIL234534 035 $a(EXLCZ)991000000000791772 100 $a20090129d2009 uy 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMultimodal metaphor$b[electronic resource] /$fedited by Charles J. Forceville, Eduardo Urios-Aparisi 210 $aBerlin ;$aNew York $cMouton de Gruyter$dc2009 215 $a1 online resource (486 p.) 225 1 $aApplications of cognitive linguistics ;$v11 300 $aDescription based upon print version of record. 311 $a3-11-020515-7 311 $a3-11-021536-5 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tTable of contents --$tList of contributors --$tPreface --$tI. Setting the Scene --$tChapter 1. Introduction --$tChapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research --$tII. Multimodal Metaphor in Advertising --$tChapter 3. Brand images: Multimodal metaphor in corporate branding messages --$tChapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion --$tChapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies --$tChapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study --$tIII. Multimodal Metaphor in Political Cartoons --$tChapter 7. Visual metaphor versus verbal metaphor: A unified account --$tChapter 8. Metaphor in political cartoons: Exploring audience responses --$tChapter 9. Image alignment in multimodal metaphor --$tChapter 10. Visual metaphoric conceptualization in editorial cartoons --$tIV. Metaphors of Emotion in Comics, Manga, and Animation --$tChapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films --$tChapter 12. Pictorial metaphors of emotion in Japanese comics --$tV. Metaphor in Spoken Language and Co-Speech Gesture --$tChapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language --$tChapter 14. Metonymy first, metaphor second: A cognitive semiotic approach to multimodal figures of thought in co-speech gesture --$tVI. Metaphor Involving Music and Sound --$tChapter 15. Music, language, and multimodal metaphor --$tChapter 16. The role of non-verbal sound and music in multimodal metaphor --$tVII. Metaphor and Film --$tChapter 17. Multimodal metaphor in classical film theory from the 1920's to the 1950's --$tChapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films --$tBack matter 330 $a"Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society. 410 0$aApplications of cognitive linguistics ;$v11. 606 $aMetaphor 606 $aFigures of speech 608 $aElectronic books. 615 0$aMetaphor. 615 0$aFigures of speech. 676 $a302.2 686 $aET 425$2rvk 701 $aForceville$b Ch$g(Charles)$0481745 701 $aUrios-Aparisi$b Eduardo$f1964-$0995469 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910455108003321 996 $aMultimodal metaphor$92454936 997 $aUNINA