LEADER 02359nam 2200589Ia 450 001 9910463255403321 005 20200520144314.0 010 $a1-118-65982-1 010 $a1-118-65996-1 035 $a(CKB)2670000000359988 035 $a(EBL)1192826 035 $a(SSID)ssj0000885662 035 $a(PQKBManifestationID)11464520 035 $a(PQKBTitleCode)TC0000885662 035 $a(PQKBWorkID)10964177 035 $a(PQKB)11506457 035 $a(MiAaPQ)EBC1192826 035 $a(DLC) 2013009058 035 $a(CaSebORM)9781118659960 035 $a(Au-PeEL)EBL1192826 035 $a(CaPaEBR)ebr10715330 035 $a(CaONFJC)MIL493152 035 $a(OCoLC)829387888 035 $a(EXLCZ)992670000000359988 100 $a20130304d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$a60-minute brand strategist$b[electronic resource] $ethe essential brand book for marketing professionals /$fIdris Mootee 205 $a1st edition 210 $aHoboken, NJ $cWiley$dc2013 215 $a1 online resource (256 p.) 300 $aIncludes index. 311 $a1-118-62516-1 327 $aIntroduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. 330 $a Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""-Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of 606 $aBranding (Marketing) 606 $aMarketing 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aMarketing. 676 $a658.8/27 700 $aMootee$b Idris$f1958-$0861522 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463255403321 996 $a60-minute brand strategist$91922608 997 $aUNINA LEADER 03322oam 2200709I 450 001 9910454873703321 005 20200520144314.0 010 $a1-135-21421-2 010 $a1-135-21422-0 010 $a1-282-25710-2 010 $a9786612257100 010 $a0-203-87332-7 024 7 $a10.4324/9780203873328 035 $a(CKB)1000000000773653 035 $a(EBL)446895 035 $a(OCoLC)443065818 035 $a(SSID)ssj0000191788 035 $a(PQKBManifestationID)11196934 035 $a(PQKBTitleCode)TC0000191788 035 $a(PQKBWorkID)10184830 035 $a(PQKB)10143504 035 $a(MiAaPQ)EBC446895 035 $a(Au-PeEL)EBL446895 035 $a(CaPaEBR)ebr10326766 035 $a(CaONFJC)MIL225710 035 $a(OCoLC)458747890 035 $a(EXLCZ)991000000000773653 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLiberalism, neoliberalism, social democracy $ethin communitarian perspectives on political philosophy and education /$fMark Olssen 210 1$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (295 p.) 225 1 $aRoutledge studies in social and political thought 300 $aDescription based upon print version of record. 311 $a0-415-88263-X 311 $a0-415-95704-4 320 $aIncludes bibliographical references and index. 327 $aBook Cover; Title; Copyright; Contents; Preface; 1 Introduction: Beyond Neoliberalism; 2 Friedrich A. von Hayek: Markets, Planning and the Rule of Law; 3 The Politics of Utopia and the Liberal Theory of Totalitarianism: Karl Popper and Michel Foucault; 4 Pluralism and Positive Freedom: Towards a Critique of Isaiah Berlin; 5 From the Crick Report to the Parekh Report: Multiculturalism, Cultural Difference and Democracy; 6 Foucault, Liberal Education and the Issue of Autonomy; 7 Saving Martha Nussbaum from Herself: Help from Friends She Didn't Know She Had 327 $a8 Social Democracy in the Twenty-first Century: Hobson, Keynes and ComplexityNotes; References; Index 330 $aThe Credit Crunch of 2008 has exposed the fallacies of neoliberalism and its thesis of the self-regulating market, which has been ascendant in both economic theory and policy over the last 30 years. In moving beyond neoliberalism, social democratic arguments are once again coming to the fore; however, in the context of the 21st century, they will need to be theorized in relation to new global concerns. This book critically revisits the core theses of liberalism and neoliberalism that have provided philosophical support to free market economics - as enunciated in the writings of liberal poli 410 0$aRoutledge studies in social and political thought. 606 $aLiberalism 606 $aNeoliberalism 606 $aWelfare state 608 $aElectronic books. 615 0$aLiberalism. 615 0$aNeoliberalism. 615 0$aWelfare state. 676 $a320.51 676 $a320.51/3 700 $aOlssen$b Mark.$0847377 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454873703321 996 $aLiberalism, neoliberalism, social democracy$91892795 997 $aUNINA