LEADER 03055nam 2200613 a 450 001 9910454713503321 005 20200520144314.0 010 $a1-281-44960-1 010 $a9786611449605 010 $a81-224-2297-7 035 $a(CKB)1000000000689585 035 $a(EBL)342508 035 $a(OCoLC)437208980 035 $a(SSID)ssj0000673923 035 $a(PQKBManifestationID)11417191 035 $a(PQKBTitleCode)TC0000673923 035 $a(PQKBWorkID)10645560 035 $a(PQKB)10166449 035 $a(MiAaPQ)EBC342508 035 $a(Au-PeEL)EBL342508 035 $a(CaPaEBR)ebr10323326 035 $a(EXLCZ)991000000000689585 100 $a20091006d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRural marketing$b[electronic resource] $eIndian perspective /$fAwadhesh Kumar Singh, Satyaprakash Pandey 210 $aNew Delhi $cNew Age International (P) Ltd., Publishers$dc2005 215 $a1 online resource (228 p.) 300 $aDescription based upon print version of record. 311 $a81-224-1683-7 320 $aIncludes bibliographical references. 327 $aCover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing 327 $aChapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography 330 $aRural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by r 606 $aMarketing$zIndia 606 $aAgriculture$zIndia$xMarketing 607 $aIndia$xEconomic policy 607 $aIndia$xRural conditions 608 $aElectronic books. 615 0$aMarketing 615 0$aAgriculture$xMarketing. 676 $a307.1412 700 $aSingh$b Awadhesh Kumar$0907786 701 $aPandey$b Satyaprakash$0907787 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454713503321 996 $aRural marketing$92030551 997 $aUNINA