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010   $a0-7619-7011-8
010   $a1-282-02061-7
010   $a9786612020612
010   $a1-84920-248-6
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035   $a(EBL)420906
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100   $a20120418d2008      fy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aStatistical modeling for management$b[electronic resource] /$fGraeme D. Hutcheson, Luiz Moutinho
210   $aLondon $cSAGE$dc2008
215   $a1 online resource (255 p.)
300   $aDescription based upon print version of record.
311   $a1-4462-2056-7 
311   $a0-7619-7012-6 
320   $aIncludes bibliographical references (p. [223]-230) and index.
327   $aCover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index
330 8 $aBringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
606   $aMarketing$xMathematical models
606   $aMarketing$xStatistical methods
608   $aElectronic books.
615  0$aMarketing$xMathematical models.
615  0$aMarketing$xStatistical methods.
676   $a658.8
676   $a658.800151
700   $aHutcheson$b Graeme D$0613997
701   $aMoutinho$b Luiz$0116945
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910454551603321
996   $aStatistical modeling for management$92491045
997   $aUNINA