LEADER 04172nam 22008174a 450 001 9910454531403321 005 20200520144314.0 010 $a1-60509-014-X 010 $a1-282-30012-1 010 $a1-57675-533-9 010 $a9786612300127 010 $a1-4356-9971-8 035 $a(CKB)1000000000721524 035 $a(SSID)ssj0000292905 035 $a(PQKBManifestationID)12124949 035 $a(PQKBTitleCode)TC0000292905 035 $a(PQKBWorkID)10272167 035 $a(PQKB)10292012 035 $a(SSID)ssj0000131681 035 $a(PQKBManifestationID)11142360 035 $a(PQKBTitleCode)TC0000131681 035 $a(PQKBWorkID)10016848 035 $a(PQKB)11121095 035 $a(MiAaPQ)EBC407844 035 $a(CaSebORM)9781576755334 035 $a(MiAaPQ)EBC479221 035 $a(Au-PeEL)EBL407844 035 $a(CaPaEBR)ebr10331480 035 $a(CaONFJC)MIL230012 035 $a(OCoLC)465077987 035 $a(Au-PeEL)EBL479221 035 $a(EXLCZ)991000000000721524 100 $a20070621d2007 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCracking the code$b[electronic resource] $ehow to win hearts, change minds, and restore America's original vision /$fby Thom Hartmann 205 $a1st edition 210 $aSan Francisco, Calif. $cBerrett-Koehler Publishers$dc2007 215 $a227 p 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-57675-458-8 311 $a1-57675-627-0 320 $aIncludes bibliographical references and index. 327 $aTelling your story -- Feeling comes first -- The meaning of a communication is the response you get -- The map is not the territory. 330 $aMillions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thom Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging?they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. As Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, he shows you precisely how to master this technology?how to crack the communications code?providing examples dating from the time of the Founding Fathers to the present day. 606 $aLiberalism$zUnited States 606 $aCommunication in politics$zUnited States 606 $aCommunication$xPsychological aspects 606 $aRadio personalities$zUnited States$vBiography 606 $aPsychotherapists$zUnited States$vBiography 607 $aUnited States$xPolitics and government$y2001-2009 607 $aUnited States$xPolitics and government$y20th century 607 $aUnited States$xPolitics and government$xPhilosophy 608 $aElectronic books. 615 0$aLiberalism 615 0$aCommunication in politics 615 0$aCommunication$xPsychological aspects. 615 0$aRadio personalities 615 0$aPsychotherapists 676 $a320.97301/4 700 $aHartmann$b Thom$f1951-$0850349 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454531403321 996 $aCracking the code$92455656 997 $aUNINA