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010   $a9786612917219
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100   $a20130418d2004||||  u||            |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMass Media and the Shaping of American Feminism, 1963-1975$b[electronic resource]
210   $aJackson $cUniversity Press of Mississippi$d2004
215   $a1 online resource (341 p.)
300   $aDescription based upon print version of record.
311   $a1-57806-613-1 
327   $aContents; List of Abbreviations; Introduction; 1. The Legacy of The Feminine Mystique; 2. Marching for the Media: NOW and Media Activism; 3. The Left at Center; 4. The Practice of the Craft; 5. August 1970; 6. Media and Mitigation: Soothing Sexual Angst; 7. Gloria Steinem; 8. Ms.and the Success of Liberal Feminism; 9. Efforts to Reform the Media: Print; 10. Reform Redux: Broadcast; 11. Rise of the Opposition; Conclusion: A Moment of Triumph; Works Cited; Index
330   $aBeginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the ""Battle of the Sexes""-the tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism
606   $aFeminism and mass media
606   $aFeminism and mass media
606   $aJournalism & Communications$2HILCC
606   $aCommunication & Mass Media$2HILCC
608   $aElectronic books.
615  4$aFeminism and mass media.
615  0$aFeminism and mass media
615  7$aJournalism & Communications
615  7$aCommunication & Mass Media
676   $a070.4
676   $a070.4/4930542
676   $a070.44930542
700   $aBradley$b Patricia$f1941-$0920040
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910454477503321
996   $aMass Media and the Shaping of American Feminism, 1963-1975$92487759
997   $aUNINA