LEADER 03277nam 2200637Ia 450 001 9910454452103321 005 20200520144314.0 010 $a1-282-40612-4 010 $a9786612406126 035 $a(CKB)1000000000703886 035 $a(EBL)494956 035 $a(OCoLC)243596152 035 $a(SSID)ssj0000380621 035 $a(PQKBManifestationID)11270190 035 $a(PQKBTitleCode)TC0000380621 035 $a(PQKBWorkID)10379629 035 $a(PQKB)10309783 035 $a(MiAaPQ)EBC494956 035 $a(Au-PeEL)EBL494956 035 $a(CaPaEBR)ebr10349172 035 $a(CaONFJC)MIL240612 035 $a(EXLCZ)991000000000703886 100 $a20040924d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aManaging a company in an activist world$b[electronic resource] $ethe leadership challenge of corporate citizenship /$fEdmund M. Burke 210 $aWestport, Conn. $cPraeger$d2005 215 $a1 online resource (206 p.) 300 $aDescription based upon print version of record. 311 $a0-313-02509-6 311 $a0-275-98390-0 320 $aIncludes bibliographical references (p. [173]-182) and indexes. 327 $aContents; Preface; Acknowledgments; 1 With Apologies to James Carville . . . ""It's the Behavior, Stupid""; 2 The Case for Change; 3 The Faces of Activism; 4 Step One: You Start with a Vision-A Social Vision; 5 Step Two: Abandon the Command and Control Style of Managing External Affairs; 6 Step Three: Use the CACDIC Strategy; 7 Step Four: Who Are Our External Stakeholders and What Do They Value?; 8 Step Five: What Are the Characteristics of Our Relationships?; 9 Preparing Managers for the New New Thing; 10 The Stakeholder Relations Plan 327 $a11 The Site Community Strategy: A Responsibility of the Facility Manager12 The Site Community Strategy, Continued; 13 The Societal Strategy-The CEO's Responsibility; Notes; Name Index; Subject Index 330 $aAgainst a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor, ente 606 $aSocial responsibility of business 606 $aIndustrial management$xSocial aspects 606 $aCorporations$xPublic relations 608 $aElectronic books. 615 0$aSocial responsibility of business. 615 0$aIndustrial management$xSocial aspects. 615 0$aCorporations$xPublic relations. 676 $a658.4 676 $a658.4/08 676 $a658.408 700 $aBurke$b Edmund M$038256 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454452103321 996 $aManaging a company in an activist world$92198718 997 $aUNINA