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010   $a1-282-07401-6
010   $a9786612074011
010   $a81-224-2552-6
035   $a(CKB)1000000000718603
035   $a(EBL)418811
035   $a(OCoLC)476249301
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035   $a(PQKBManifestationID)11403234
035   $a(PQKBTitleCode)TC0000673324
035   $a(PQKBWorkID)10642953
035   $a(PQKB)10828590
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035   $a(CaONFJC)MIL207401
035   $a(EXLCZ)991000000000718603
100   $a20091013d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aConsumer behaviour and advertising management$b[electronic resource] /$fMatin Khan
210   $aNew Delhi $cNew Age International (P) Ltd., Publishers$dc2006
215   $a1 online resource (391 p.)
300   $aIncludes index.
311   $a81-224-1947-X 
327   $apt. 1. Consumer behaviour -- pt. 2. Advertising management.
330   $aAbout the Book:  This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET.    The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp
606   $aConsumer behavior
606   $aAdvertising$xManagement
608   $aElectronic books.
615  0$aConsumer behavior.
615  0$aAdvertising$xManagement.
676   $a658.8/342
676   $a658.8342
700   $aKhan$b Matin A$0881411
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910454409103321
996   $aConsumer behaviour and advertising management$91968439
997   $aUNINA