LEADER 02473nam 22005654a 450 001 9910454375603321 005 20200520144314.0 010 $a0-8214-4205-8 035 $a(CKB)1000000000521664 035 $a(OCoLC)560253950 035 $a(CaPaEBR)ebrary10156432 035 $a(SSID)ssj0000279710 035 $a(PQKBManifestationID)11210786 035 $a(PQKBTitleCode)TC0000279710 035 $a(PQKBWorkID)10261338 035 $a(PQKB)10748432 035 $a(MiAaPQ)EBC3026926 035 $a(Au-PeEL)EBL3026926 035 $a(CaPaEBR)ebr10156432 035 $a(EXLCZ)991000000000521664 100 $a20060421d2006 ub 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFrom submarines to suburbs$b[electronic resource] $eselling a better America, 1939-1959 /$fCynthia Lee Henthorn 210 $aAthens, Ohio $cOhio University Press$dc2006 215 $a1 online resource (384 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8214-1677-4 320 $aIncludes bibliographical references (p. 327-356) and index. 327 $aIntroduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. 606 $aMarketing$zUnited States$xHistory$y20th century 606 $aAdvertising$zUnited States$xHistory$y20th century 606 $aConsumer behavior$zUnited States$xHistory$y20th century 607 $aUnited States$xSocial conditions$y20th century 608 $aElectronic books. 615 0$aMarketing$xHistory 615 0$aAdvertising$xHistory 615 0$aConsumer behavior$xHistory 676 $a381.0973/09044 700 $aHenthorn$b Cynthia Lee$f1963-$0871983 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454375603321 996 $aFrom submarines to suburbs$91946871 997 $aUNINA