LEADER 01157nam--2200385---450- 001 990005919740203316 005 20140110140815.0 010 $a978-88-317-1529-4 035 $a000591974 035 $aUSA01000591974 035 $a(ALEPH)000591974USA01 035 $a000591974 100 $a20140110d2013----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $aa---||||001yy 200 1 $a<> abitare condiviso$ele residenze collettive dalle origini al cohousing$fEdoardo Narne, Simone Sfriso 210 $aVenezia$cMarsilio$d2013 215 $a150 p.$cill.$d19 cm 225 2 $aElementi 410 0$12001$aElementi 606 0 $aProgettazione architettonica$2BNCF 676 $a728.31 700 1$aNARNE,$bEdoardo$024945 701 1$aSFRISO,$bSimone$0522321 801 0$aIT$bsalbc$gISBD 912 $a990005919740203316 951 $aXII.2.C. 2346$b243581 L.M.$cXII.2.C.$d00351050 959 $aBK 969 $aUMA 979 $aPASSARO$b90$c20140110$lUSA01$h1403 979 $aPASSARO$b90$c20140110$lUSA01$h1407 979 $aPASSARO$b90$c20140110$lUSA01$h1408 996 $aAbitare condiviso$9836462 997 $aUNISA LEADER 02917nam 22006374a 450 001 9910454261703321 005 20200520144314.0 010 $a1-281-98708-5 010 $a9786611987084 010 $a0-19-971142-9 035 $a(CKB)1000000000715787 035 $a(EBL)415429 035 $a(OCoLC)476242371 035 $a(SSID)ssj0000177766 035 $a(PQKBManifestationID)11183046 035 $a(PQKBTitleCode)TC0000177766 035 $a(PQKBWorkID)10221076 035 $a(PQKB)10751120 035 $a(MiAaPQ)EBC415429 035 $a(Au-PeEL)EBL415429 035 $a(CaPaEBR)ebr10288484 035 $a(CaONFJC)MIL198708 035 $a(EXLCZ)991000000000715787 100 $a20080530d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIn search of Jefferson's moose$b[electronic resource] $enotes on the state of cyberspace /$fDavid G. Post 210 $aOxford ;$aNew York $cOxford University Press$d2009 215 $a1 online resource (263 p.) 225 1 $aLaw and current events masters 300 $aDescription based upon print version of record. 311 $a0-19-985821-7 311 $a0-19-534289-5 320 $aIncludes bibliographical references (p. [221]-241) and index. 327 $aContents; Acknowledgments; A Note to the Reader; PROLOGUE: THE FOX, THE HEDGEHOG, AND THE MOOSE; NOTES ON THE STATE OF CYBERSPACE: PART 1 CHAOS; INTERLUDE; NOTES ON THE STATE OF CYBERSPACE: PART 2 ORDER; EPILOGUE: JEFFERSON'S NATURE, AND THE NATURE OF CYBERSPACE; Appendix; References and Suggested Readings; Index 330 $aI. Prologue: The Fox, The Hedgehog, and The Moose. Philadelphia, 2006. Virginia, 1781: Notes on the New World. II. Notes on the New World, Part I: Chaos. 1. Mapping the Territory: The Geography of Nowhere. 2. Population. 3. Networks. 4. The Problem of Scale (I). 5. The Problem of Scale (II). 6. Jefferson's Moose, and the Degenerate Animals of the New World. 7. Language. III. Interlude. Two Kinds of People. Looking West. Looking Forward. IV. Notes on the State of Cyberspace, Part II: Order. 8. Pathways and Settlements. 9. Governing Cyberspace, I: Code. 10. Governing Cyberspace, II: Law. 11. Gov 410 0$aLaw and current events masters. 606 $aInternet$xLaw and legislation 606 $aComputer networks$xLaw and legislation 606 $aInformation superhighway$xLaw and legislation 608 $aElectronic books. 615 0$aInternet$xLaw and legislation. 615 0$aComputer networks$xLaw and legislation. 615 0$aInformation superhighway$xLaw and legislation. 676 $a343.09/99 700 $aPost$b David G$0951857 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454261703321 996 $aIn search of Jefferson's moose$92151680 997 $aUNINA LEADER 03776nam 22005535 450 001 9910590072103321 005 20251009102805.0 010 $a9783031136030$b(electronic bk.) 010 $z9783031136023 024 7 $a10.1007/978-3-031-13603-0 035 $a(MiAaPQ)EBC7078298 035 $a(Au-PeEL)EBL7078298 035 $a(CKB)24761928900041 035 $a(DE-He213)978-3-031-13603-0 035 $a(PPN)26419263X 035 $a(EXLCZ)9924761928900041 100 $a20220830d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAlgorithmic Marketing and EU Law on Unfair Commercial Practices /$fby Federico Galli 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022. 215 $a1 online resource (280 pages) 225 1 $aLaw, Governance and Technology Series,$x2352-1910 ;$v50 311 08$aPrint version: Galli, Federico Algorithmic Marketing and EU Law on Unfair Commercial Practices Cham : Springer International Publishing AG,c2022 9783031136023 330 $aArtificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers? interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. 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